Provi is innovating the 240-billion dollar alcohol industry—do you want to be part of something game-changing? We were a hungry team in 2016 when we started and we’re still a hungry team, living our values—Host, Serve, Deliver and Celebrate—every day. We make sure that as the company grows, our people grow too and we’d love to have you on board.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. But guess what? No one ever meets 100% of the qualifications. Trust your experience and apply! 

Provi is looking for a Product Marketing Manager to help design and execute the go-to-market strategies for all Provi products in order to reach and convert potential customers. As the liaison between our customers, marketing, sales, and product teams, you will be the closest to our customers and each product offering. Your passion for understanding the needs of our target audience will be used to maximize the strength of every marketing channel in order to raise product awareness. You will be responsible for how the company launches and increases adoption for products through channel distribution, content creation, sales enablement, and analytics. You will use your expertise to determine how we should position the product and craft compelling messaging that transforms each product into a brand. 

**Open to remote locations!

Your primary mission as a Product Marketing Manager is to create demand for products through effective messaging and marketing programs. If done successfully, we will see a shorter sales cycle, increased adoption, higher retention rates, and improved customer satisfaction.

What you’ll be doing

Develop go-to-market plans for new products and implement growth strategies for existing products.

Work with the Product team to provide user feedback, align on the product roadmap, understand the product features and develop messaging around how the product will solve the problems of our users

Collaborate with the product, marketing, and sales teams to better understand our product offerings and the needs of our customers

Develop product messaging that differentiates new products and services from others in the market

Maintain and manage competitive intelligence Evaluate and analyze market research data Communicate the value of new products and services to the sales and marketing team

Speak and present both internally and externally to promote the story of our product

Develop and implement promotional activities such as product launches

Create product content such as case studies, videos, website copy, and blog posts

Gain insight into customer use of current products, untapped opportunities, and buyer personas

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Develop customer-facing release notes and update help desk material

Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge

Deep understanding of the market and how a product is sold and the channels they are sold into

What we are looking for

3-5 years experience in Product Marketing

Ability to identify what products meet the needs of each persona Excellent written and verbal communication skills, possibly including copywriting skills

Ability to work cross-functionally

Effective communicator with a vision who can bring others along the journey, both internal and external Proven ability to turn data and insights into marketing strategies and messages

Passion for solving customer problems

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What you can do at Provi:

Make an impact: Work directly with the management team to help grow the business.

Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.

Enjoy competitive benefits: Health, Dental, Vision, 401K, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Generous PTO and ½ day Fridays in the Summer.

Energize at work: We are remote now, but when we can safely return you will work out of our amazing office in River North, enjoying snacks, drinks, happy hours and more!

Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.

Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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