Product Marketing Manager at Motorola Solutions
Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home.
We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.
Department OverviewNew to the Motorola Solutions family, Openpath is one of the most innovative physical access control providers in the market. The company was founded in 2016, launched onto the market in May 2018 and acquired by Motorola in 2021. Openpath's access control solution combines sleek hardware and cloud software with a mobile app, enabling users to enter the building using their smartphones and making space management easier than ever. Comprised of an executive team of proven experts leading the modernization of the workplace with a new industry-leading platform that streamline access while tightening security
Directs the development of company market requirements for specific products or product lines, including product strategy definition, requirements analysis, and pricing. Interacts with engineering and product management developing business plans, managing lifecycles, and product positioning in the marketplace. Oversees market research and product concept testing, monitors’ competitive activity, and identifies customer needs. Contributes to development of product specifications and requirements, identifying and developing products that align to channel strategies. Coordinates and oversees the execution of advertising and promotional programs to ensure profits meet objectives.
What you’ll do & more...
Partner with Product Management and be the voice of the product
Own go-to-market activities for key security products.
Acquire deep customer knowledge through market research, customer interviews and segmentation analysis.
Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline from our security products.
Develop customer messaging that proves Openpath’s differentiation for access control products.
Develop and execute integrated marketing campaigns to drive demand for products and solutions.
Create the internal and external facing content to enable our Sales team to effectively position and sell Openpath’s services
Develop and execute comprehensive channel marketing collateral to help drive adoption and productivity to include (but not limited to) training, tool kits, educational materials, incentive plans.
Work on competitive and channel insights and related research
Work within the Partner Portal to ensure it depicts Openpath clearly and effectively across training, sales collateral and other enablement tools
optimize user flow in Partner Portal, keep dashboard updated and dynamic
create separate dashboard, catering to various personas
increase utilization of co-marketing programs and materials
In partnership with the CRM team, create a comprehensive program for effective channel comms
Develop reports and insights for other key stakeholders demonstrating program efficacy
Create CRM campaigns and related channel communication programs
Collaborate with other marketing team members to take broad based programs into the channel utilizing paid, earned and owned media.
4 + years with product marketing preferably with the company/brand
A self starter who can own the program and build relationships across the channel spectrum for the greatest impact.
Ideally B2B experience combining software/hardware as a Cloud (SaaS) solution
Humility to admit mistakes, correct them, and move forward.
Experience in a fast-paced startup or brand highly preferred.
Experience with Salesforce/Hubspot is a plus
Solid communication skills that span writing, speaking, and presenting.
Versed across digital media platforms including email, website, social media, and more.
Ability to creatively problem solve, adapt to shifting projects and moving targets, and work highly collaboratively.
Time management skills and ability to juggle competing priorities with ease.
Willingness to roll up your sleeves, be additive when and where you can, and support team tasks to help out the company when necessary.
Experience + aptitude/attitude count more.
Bachelor's Degree in either Marketing, Business, or related discipline
2+ years experience in product marketing
Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Any employee who is not vaccinated must wear a mask at all times when at a Motorola Solutions site or otherwise meeting with other Motorola Solutions employees or customers. Employees who have submitted proof of vaccination must follow site-specific or local mask requirements. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees.
Travel RequirementsUnder 10%
Referral Payment PlanYes
Our U.S. Benefits include:
- Incentive Bonus Plans
- Medical, Dental, Vision benefits effective Day 1
- 401K with Company Match and Day 1 vesting
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.