Product Marketing Manager

| Chicago | Remote | Hybrid
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Provi is innovating the 240-billion dollar alcohol industry—do you want to be part of something game-changing? We were a hungry team in 2016 when we started and we’re still a hungry team, living our values—Host, Serve, Deliver and Celebrate—every day. We make sure that as the company grows, our people grow too and we’d love to have you on board.


Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. But guess what? No one ever meets 100% of the qualifications. Trust your experience and apply! 


Provi is looking for a Product Marketing Manager to help design and execute the go-to-market strategies for all Provi products in order to reach and convert potential customers. As the liaison between our customers, marketing, sales, and product teams, you will be the closest to our customers and each product offering. Your passion for understanding the needs of our target audience will be used to maximize the strength of every marketing channel in order to raise product awareness. You will be responsible for how the company launches and increases adoption for products through channel distribution, content creation, sales enablement, and analytics. You will use your expertise to determine how we should position the product and craft compelling messaging that transforms each product into a brand. 


Your primary mission as a Product Marketing Manager is to create demand for products through effective messaging and marketing programs. If done successfully, we will see a shorter sales cycle, increased adoption, higher retention rates, and improved customer satisfaction.


This is a remote position! Open to candidates anywhere in the U.S.

What you'll be doing

  • Develop go-to-market plans for new products and implement growth strategies for existing products.
  • Work with the Product team to provide user feedback, align on the product roadmap, understand the product features and develop messaging around how the product will solve the problems of our users
  • Collaborate with the product, marketing, and sales teams to better understand our product offerings and the needs of our customers
  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence Evaluate and analyze market research data Communicate the value of new products and services to the sales and marketing team
  • Speak and present both internally and externally to promote the story of our product
  • Develop and implement promotional activities such as product launches
  • Create product content such as case studies, videos, website copy, and blog posts
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Develop customer-facing release notes and update help desk material
  • Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
  • Deep understanding of the market and how a product is sold and the channels they are sold into

What we are looking for

  • 3-5 years experience in Product Marketing
  • Ability to identify what products meet the needs of each persona 
  • Excellent written and verbal communication skills, possibly including copywriting skills
  • Ability to work cross-functionally
  • Effective communicator with a vision who can bring others along the journey, both internal and external 
  • Proven ability to turn data and insights into marketing strategies and messages
  • Passion for solving customer problems

What you can do at Provi:


Make an impact: Work directly with the management team to help grow the business.

Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.

Enjoy competitive benefits: Health, Dental, Vision, 401K with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO and ½ day Fridays in the Summer.

Flexibility at work: We are remote first but have a great office in downtown Chicago for employees to use.

Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.


Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


#BI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MemcachedDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • RedashAnalytics
    • DomoAnalytics
    • SnowflakeAnalytics
    • FigmaDesign
    • Pivotal TrackerManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • AsanaProject Management

Location

Great location and exceptional facilities in the heart of Chicago, steps from great dining and entertainment. Within a few blocks of multiple CTA stops.

An Insider's view of Provi

How does your team reward individual success?

Provi gives me access to brilliant mentors as I work through challenging, real-world data problems each day. My managers have given me a great balance of autonomy and guidance as I continue to sharpen my skills and learn from my coworkers. There is never a dull moment and my projects are always interesting.

Adriana

Engineer

What makes someone successful on your team?

Collaboration within Provi is pretty easy. Since we’re primarily remote, it’s common to message each other on Slack.
Other times when we need to communicate more closely we’ll have a call via Google Meet.

Franco

Engineering Lead

What are Provi Perks + Benefits

Provi Benefits Overview

Our strength comes from the spectacular people who work here and the unique culture we’ve built together.

Culture
Partners with nonprofits
Provi is proud to support Chicago Bond, Brave Space Alliance, and For My Block.
Open door policy
Team based strategic planning
Open office floor plan
Hybrid work model
Summer hours
Flexible work schedule
Remote work program
Diversity
Diversity manifesto
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Every team member has paid volunteer hours available to them to support their favorite organizations.
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Pre-Tax Commuter and parking benefits.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Provi provides lunch on Thursdays to those who are in the Chicago or Austin office.
Company-sponsored happy hours
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

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