The Role

Our Product Marketing team's mission is to generate customer insights, strategies, and tactics that provide market and competitor insights, identify solution audiences and personas, champion new product innovation, and fuel adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization. The Product Marketing team are assigned to solutions /product area and each works across the entire product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.

Responsibilities:

• Market, Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion's collective market, customer, and competitive intelligence programs.
• Product Strategy: Become the go-to expert for your product area to help shape the product roadmap and strategy.
• Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
• Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding. Develop persona-based messaging.
• Go-to-Market Launch: Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to develop go-to-market strategy and drive launches for our products.
• Measurement and Learning: Assess the effectiveness of products and the marketing programs that support products/solution offerings on an ongoing basis and implement changes.
• Thought Leadership: Act as the primary thought leader for the products you support including speaking engagements and written assets.
• Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it

Requirements

• At least 3 years of technology, data, or digital content product marketing experience with at least 2 years of experience in a market-facing role.
• Demonstrated experience creating and implementing persona-based positioning and messaging across channels
• Track record of launching and growing successful products. Proven ability to drive product and GTM strategy, planning, and execution, leading cross-functional teams by influence.
• Proficiency in using data to drive decision-making.
• Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics preferred but not required.