Product Marketing Manager

| Chicago
Send resume and cover letter to [email protected]
Apply now

ABOUT THE COMPANY:

XPO is at the forefront of technological innovation in the transportation and logistics industry.  We provide cutting-edge solutions to the world's most successful companies, including Disney, Pepsi, L'Oréal, Toyota and many others.  Our Chicago Innovation Hub is growing quickly and we’re looking for individuals at all levels who can help design, build, and bring to market disruptive solutions in this fast-growing space.  

 

ABOUT THE ROLE:

As a Product Marketing Manager you’ll be the person ultimately responsible for driving the adoption of new products and features for our customers and carrier base.   

 

JOB RESPONSIBILITIES

  • Market intelligence – Follow key industry trends, understand competitive offerings and gaps, and use your insights to inform the company’s product roadmap
  • Understand our customers’ needs
  • Customer segmentation – Use quantitative and qualitative approaches to develop a strategic understanding of the needs of our customers and carriers, along with the dimensions along which they differ
  • Go-to-market: Identify target customer segments for new products; determine optimal mix of marketing and communication channels through which to raise awareness; advise on pricing and other related marketing parameters
  • Market positioning Craft a clear value proposition and competitive positioning for new offerings
  • Growth strategy
  • Digital Marketing & Demand generation – utilize digital channels and platforms (eg email, display, SEM, etc) to drive awareness, acquisition & conversion
  • Content creation - Develop sell sheets, video scripts, creative assets and other content to drive conversion & user engagement
  • Campaign management – Be the point person for executing end-to-end, cross-functional marketing campaigns
  • Product Analytics – Design, monitor, and make recommendations based on rigorous analysis of product related metrics
  • A/B testing – Design, implement and monitor A/B experiments related to both marketing campaigns as well as new product features
  • Cross-functional collaboration – Lead and facilitate activities and campaigns across multiple business functions including Sales, Operations, BI, Product, IT, and Finance

 

JOB REQUIREMENTS: 

  • 5+ years of experience with at least 3 in a directly related field  
  • Undergraduate degree in Business, Marketing, or related field required; MBA is a plus
  • Industry experience in transportation or logistics preferred but not required
  • Experience with digital marketing and/or social media
  • Superior written communication skills in any form (slides, press releases, emails, marketing copy, etc)
  • Highly analytical; comfortable manipulating and analyzing data to support decision making
  • Empathetic; able to put yourself in the shoes of a customer and see the world from their perspective
  • Exceptionally detail oriented
  • Equally comfortable solving a problem analytically as you are with intuition and creativity
  • Technically adept; comfortable discussing new features and business requirements with a Product Manager or Engineer

 

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