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Product Marketing Manager

| Chicago

Shiftgig is hiring a Product Marketing Manager. In this role, you will be responsible for ensuring the business users on our platform have a great experience. You’ll be in charge of end-to-end product strategy, all product internal and external assets conceptualization, market validation, execution, delivery, and measurement. We are looking for an experienced product marketing pro who is passionate about creating intuitive, beautiful, and polished experiences that solve real-world business problems.

 

About Shiftgig

Shiftgig connects businesses with the on-demand workforce through our industry-leading mobile platform. Our technology provides financial opportunity for workers seeking flexibility and choice, while delivering powerful business agility to companies.

 

Role / Responsibilities

As a Manager of Product Marketing, you will be responsible for the outbound marketing activities for the Shiftgig products. This position will report to the VP of Marketing and will work closely with sales and product to craft the messaging and positioning for products and assist in developing innovative marketing programs that drive demand generation and sales growth.

Additional responsibilities include:

  • Responsible for telling the story of our products and features and translating the features and functionality into content for internal and external use.

  • Lead the go-to-market strategy for our product and feature releases, including messaging and positioning, product launches, sales enablement, and marketing analytics. Work with internal and external stakeholders, including partners, to ensure market readiness and successful launches.

  • Work closely with the sales team to identify, prioritize, and create the most effective marketing material for the sales process in the form of case studies, white papers, sales decks and competitor analysis.

  • Use customer and competitive research and use it to influence product strategy and drive effective messaging.

  • Collaborate with product management and sales on monetization strategy with respect to pricing, packaging, and positioning.

  • Drive value propositions, competitive positioning, product adoption and usage rates by supporting market-facing programs and effective product launch support.

  • Assist on sales calls with appropriate to provide deeper dives into the product.

Desired Experience / Qualifications

Successful candidates will have the following qualifications:

  • BA/BS, preferably in Marketing

  • 7+ years of professional experience in marketing and/or advertising

  • Digital Marketing experience

  • Product Marketing experience

  • B2B experience

Benefits:

  • Medical/Rx – Enroll or waive coverage, three plan options

  • HRA – Health Reimbursement Account

  • HSA – set up a Health Savings Account

  • Dental

  • Vision Care

  • Healthcare Flexible Spending Account

  • Dependent Care Flexible Spending Account

  • Parking and Transportation

  • Voluntary Life Insurance

  • Short-Term Disability Insurance

  • Voluntary Long-Term Disability Insurance

  • Pet Insurance 

  • Virtual Visits via HealthiestYou 

  • Identity Theft Protection 

  • 401(K) Retirement Plan

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
    • KotlinLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • AWSFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • HubspotAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • Usertesting.comDesign
    • Proto.ioDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubspotCMS
    • SalesforceCRM
    • SendGridEmail
    • HubspotEmail
    • HubspotLead Gen

Location

Our office location offers quick access to local transportation, tons of dining and shopping options, and is just blocks away from Millennium Park.

An Insider's view of Shiftgig

How does your team reward individual success?

Our team works to acknowledge and bring to fruition great ideas so they reach customers. Seeing how an individual’s work impacts a customer’s life for the better is the biggest reward. We also take the time to celebrate big team milestones, with champagne, to appreciate how far we’ve come.

Joe

Director of Design

How do you collaborate with other teams in the company?

Collaborating with other teams in the company is a great opportunity. When I need more clarity on a product feature I am developing, my first instinct is to get up and talk to those who will be impacted. By having a simple conversation with a teammate, you can learn so much and make the initial feature idea more valuable.

Sohel

Android Engineer

How does the company support your career growth?

"I found Shiftgig straight out of college with little work experience due to being a full-time student and mom. Shiftgig took a chance on me and hired me in an entry level position as Centralized Sourcer. Two years and a few promotions later, I'm a Specialist Hiring Analyst and continuing to learn and grow in my career."

Michelle

Specialist Hiring Analyst

What unique initiatives do you have that encourage innovation?

Each quarter, product and engineering steps away from our traditional sprint cycle and participates in a special innovation sprint. We embrace exploring new ideas that could impact the future of Shiftgig. We hold a pitch session, form teams, and a week later, demo our results. Oftentimes, our prototypes and learnings inform our roadmap.

Rick

Chief Executive Officer

What does your typical day look like?

Each day the product team does a daily check-in to catch up on yesterday’s accomplishments, today’s plans, and any blockers in the way of our goals. Our product development process is centered on close communication with internal and external stakeholders which enables us to discover problems and validate and build solutions effectively every day.

Irem

Product Director

What are Shiftgig Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
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