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Product Marketing Manager

| Chicago
ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all of our users, the power to make smarter business decisions based on data-driven analytics.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.
We are seeking a Product Marketing Manager to join ActiveCampaign's growing team and effectively communicate our value proposition, and speak to the impact of our solution for the SMB target market. Our ideal candidate has solid familiarity with the MarTech landscape, and has or will develop deep product expertise for the ActiveCampaign platform.

What your day could consist of:

  • Develop a deep understanding of our customers, the martech market, and identify key growth initiatives to increase our customer base and their lifetime value
  • See customers through the acquisition to retention cycle, nurturing them through paid conversion and account expansion
  • Leverage our website and product, email, and other channels to develop and optimize lead nurturing, localized, and segmented campaigns
  • Work closely with Product, Sales, and Success to constantly identify opportunities to optimize and improve our customer pipeline
  • Analyze and leverage data to make decisions
  • Build cross-functional relationships and processes with product managers, engineering, data, design, and marketing to drive different initiatives

What is needed:

  • 4+ years of marketing experience, preferably in content or product marketing and familiarity with MarTech space
  • Strong writing skills, ability to convert technical concepts to be easily understood
  • Demonstrated ability to position products effectively to different external and internal audiences
  • Strong project management and cross-functional coordination skills
  • Proven track record of developing messaging and positioning for software products
  • Ability to discuss value in metric-driven business terms
  • Experience building targeted marketing automation flows and email campaigns

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.

What are ActiveCampaign Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs

Additional Perks + Benefits

Life/Disability Insurance. Catered Lunches. Open Vacation Policy. Relocation Packages. Dual monitor & stand-up desk workstation. FOND Membership. Work/Life Balance. Competitive Salaries.

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