Product Marketing Specialist

| Chicago
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We are looking for a mid-level Product Marketing Specialist to join our team! In this role, you will be an advocate for Litera Microsystems solutions, largely responsible for driving internal adoption of new products and features for our Revenue team, and ultimately help influence the buying decisions of customers and prospects.

Reporting into the Sr. Product Marketing Manager, you will assist in overall product and marketing strategy by leveraging customer and competitive research to drive effective messaging. Additionally, you will partner closely with teams across the organization to establish launch strategies, develop sales enablement content and programs, co-manage market intelligence, and drive customer engagement through ongoing marketing programs.

What It Takes:

  • Self-starter; Take a proactive approach to problem-solving and always take initiative
  • Respectful; Know when to push on what you believe in and when to pull back
  • Proficient Communicator; Excellent professional and creative writing skills, and verbal communication skills, in any form (marketing copy, presentation development and delivery, emails, etc.)
  • Flexible & Dependable; Exceptional time management and adaptability skills
  • Empathetic; Be able to put yourself in the shoes of a customer or sales and see the world from their perspective
  • Business-minded; Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the revenue goal in mind
  • Technically adept; comfortable discussing new features and business requirements with a Product Manager or Engineer

Key Responsibilities:

  • Collateral Management: Own product-related marketing resources from conceptualization, market validation, prioritization, execution, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, overcoming objections, competitive analysis, and more.)
  • Product Training: Be the Revenue team's "go-to" person for product-specific questions. Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly-scheduled product trainings for the Revenue team.
  • Market Intelligence: Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battle cards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
  • Market Outreach: Work with Marketing team to co-develop up-sell and cross-sell campaigns, influencing goals, target audience, product portfolio, content, and results.
  • Customer Marketing: Assist in the creation of case studies that articulate the challenges customers faced before working with Litera Microsystems, and the ROI received after implementation to drive qualified leads and engage customers.

Qualifications:

  • Bachelors Degree in Marketing or related field
  • 3+ years of marketing, product marketing, or training experience
  • 1+ year B2B marketing experience
  • Legal industry a plus, not required

Who We Are:

Litera Microsystems is the leading provider of software for drafting, proofreading, comparing, repairing and cleaning documents in the legal and life sciences industries worldwide. Our core products empower users to generate, review, and distribute high-quality content quickly and securely, from any device. Today, Litera Microsystems supports thousands of document-intensive organizations across the globe, helping them satisfy the complex demands of clients and regulators.

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Location

Our Chicago Headquarters is walking distance to all major train & bus stops. We are also just a short walk to bars and restaurants in the West Loop!

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