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Product Marketing Manager

| Chicago

BenchPrep is looking for a Product Marketing Manager who is prepared to roll up their sleeves to ensure our product messaging is on point by owning all external product marketing efforts. Reporting into the Director of Marketing, this role will have an immediate and visible impact on increasing our brand appeal and joins at an exciting time of rapid company growth.

The ideal candidate should have hands-on product marketing experience at a B2B software company, be a critical thinker who is analytical, thrives on leading the process from beginning to end, and understands how to work with technical and product teams.

Those who can demonstrate expertise in running industry-specific and solution-specific product marketing campaigns will be given strong consideration.

 

Who You Are:

  • You are a strategic thinker that can conceptualize what needs to be done, while also being able to roll up the sleeves and execute
  • You are an excellent writer with a proven ability to tell the product story
  • You love to dig in and do market research
  • You are resourceful and thrive in an environment without rigorous structure
  • You enjoy working cross-functionally with product, sales, management, and customer success
  • Most importantly, you are a team player looking to join a highly collaborative environment.

 

What You’ll Do as a Product Marketing Manager

  • You will own market intelligence and will be the expert on all buyer segments, who are they, how they buy and their key buying criteria.
  • You will be the go-to internal resource for the competitive landscape and be an expert on our competition and how they are positioned.
  • You will understand and document our buyer’s process in all segments, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • You will own all external product messaging, including collateral, internal documentation, event marketing materials, videos, and customer training resources.
  • You will be responsible for ensuring our website messaging is on point, restructuring when needed
  • You will be considered the product expert for the customer-facing part of our business

 

Requirements:

  • Bachelor’s degree in marketing or related discipline or equivalent work experience
  • 3+ years experience in a product marketing role in a tech space
  • Experience working with video marketing is a plus
  • Experience with event marketing/conferences and trade shows is a plus
  • Strong writing skills, both creative writing and professional written communication
  • Ability to thrive in a fast-changing, and collaborative environment, not afraid to take risks
  • Detail oriented and able to clearly and concisely manage expectations.
  • Willing to travel up to once a month to various industry conferences

 

Bonus Experience:

  • Enterprise software experience
  • Startup marketing experience
  • Account based marketing experience

 

Why Work at BenchPrep:

Based in Chicago, BenchPrep enables the world's leading education, training, and assessment companies build and deliver best-in-class online learning programs. The company’s innovative enterprise SaaS learner success solutions are disrupting the exam prep, continuing education, certification and credentialing markets by providing an unmatched learning experience. Customers include ACT, Becker Professional Education, AAMC, CFA Institute, ProLiteracy, HR Certification Institute, Hobsons, McGraw Hill Education, OnCourse Learning, GMAC, and Houghton Mifflin Harcourt. More than 3 million learners have used BenchPrep’s platform to attain academic and professional success.

 

We work hard, eat well, and have lots of fun. We work at BenchPrep because we’re dedicated to its mission and approach each day as an opportunity to be challenged and learn. We are looking for high performing and motivated professionals who are excited about the chance to leverage technology to impact the lives of millions of learners.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TrelloManagement
    • HubSpotCRM
    • ZohoCRM

Location

We are located in the Willis Tower, right in the heart of downtown Chicago.

What are BenchPrep Perks + Benefits

BenchPrep Benefits Overview

BenchPrep provides a full suite and wide variety of benefits and perks. We offer an incredibly competitive medical plan and insurance benefits, while also fostering a culture that allows employees to have fun in the office. Do things like a ping-pong table, casual dress, fully-stocked kitchen, and regular Friday Happy Hour interest you? Scroll down to learn more about those items and see what else BenchPrep has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax dollars can be set aside for medical, dental, and vision ($2,650/yr) for employees or dependents with or w/o enrolling in our insurance program. Daycare & elder care allows for up to $5,000/yr
Disability Insurance
We offer employees Short Term Disability coverage at 60% of their weekly salary with a $1500 weekly max. Long Term = 60% of their monthly salary with a $10,000 monthly max.
Dental Benefits
BenchPrep offer 3 dental plans--all of which cover 100% of the cost of preventative care including cleanings twice a year and exams.
Vision Benefits
BenchPrep’s vision insurance plans provide annual eye exams for a $10 copay and a $130 allowance toward frames and/or contacts.
Health Insurance Benefits
BenchPrep’s health insurance plan with BCBS of IL has a low deductible and BenchPrep pays 90% of the monthly premium for employees AND their dependents.
Life Insurance
Up to 3x annual salary, $500k max of voluntary life insurance & accidental death & dismemberment insurance. Spouse & dependent children plans available too.
Onsite Gym
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Retirement & Stock Options Benefits
401(K)
BenchPrep’s 401k retirement plan offers a a cost effective employee retirement plan. The plan offers Roth and Pre-tax Investment options.
401(K) Matching
BenchPrep contributes 3% of an employee’s annual base salary, regardless of how much the employee contributes, which is immediately vested.
Child Care & Parental Leave Benefits
Generous Parental Leave
BenchPrep offers generous paid parental leave for new parents with at least 6 months of service, including a paid leave policy for foster parents.
Flexible Work Schedule
BenchPrep offers flexible work schedules as needed for employees.
Remote Work Program
BenchPrep offers Remote Work as an option for employees.
Vacation & Time Off Benefits
Generous PTO
BenchPrep’s offers 12 days off in year 1, increasing each year & going up to 24 days for employees of five years or longer. The office closes for major holidays and the entire week of Xmas-New Years
Paid Holidays
BenchPrep closes its office for all major holidays, including MLK day, Presidents' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas THROUGH New Years Day.
Paid Sick Days
BenchPrep employees receive 5 sick days per year in addition to their PTO.
Perks & Discounts
Beer on Tap
We've got 2 beers on tap regularly, and a refrigerator stocked with bottled brews and liquor as well that is frequently "tapped" into.
Casual Dress
BenchPrep does not have a formal dress code and encourages employees to wear whatever makes them comfortable.
Commuter Benefits
Transit and Parking benefits: Employees may elect up to $260/month for pre-tax allocation for mass transit & parking expenses for commuting to BenchPrep, including Metra, Ventra and parking facilities
Company Outings
BenchPrep has regular outings that include Cubs rooftops, boat trips on Lake Michigan, off-site happy hours, poker nights, game nights, foodie dinners, and a holiday party, among other events.
Free Daily Meals
We provide a $12.50 daily stipend for employees every day via Fooda (https://www.fooda.com/resources/case-study/how-tech-startup-benchprep-made-lunch-powerful-part-its-culture).
Stocked Kitchen
FULLY stocked! Beverages = Soda, Coffee, Tea, RedBull, Juice, Vitamin Water, etc. Food = if you can think of the snack, we probably have it or some variation. Employees will never go hungry here.
Happy Hours
We have a standing in-office happy hour that starts at 4:00 PM on Fridays, but never feel constrained to limit this into being a once a week occurrence.
Fitness Subsidies
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Professional Development Benefits
Job Training & Conferences
Employees are provided an annual stipend to attend external training evens or conferences.

Additional Perks + Benefits

Competitive salary, valuable stock options, and company sponsored 401(k) • Fun, meritocratic, mission driven, dynamic work culture • Commitment to fostering positive office culture (included, but not limited to, monthly company dinners, quarterly outings, an in-office ping pong table, cocktail hours, poker nights, etc.)

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