Product Marketing Manager at DialogTech

| Chicago
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Digital ads drive over 100 billion phone calls to U.S. businesses every year… Surprisingly, the marketers who paid for those ads typically have zero insight into these customer interactions and conversions. 
As the market leader in call analytics and customer experience optimization, DialogTech provides marketers with an end-to-end call attribution and analytics platform. This enterprise-class solution delivers transparency and control over every conversation, so companies can optimize lead generation, map the full path to conversion, and increase sales conversions.
DialogTech is a venture funded, growth stage, digital marketing technology company with over 4,000 customers and 200 employees. Since the beginning of 2014, DialogTech has experienced over 300% growth in its enterprise customer base and doubled its average customer size.
We are pushing the bounds of what is possible with communication and we are actively looking for a new Product Marketing Manager to join our Marketing team. You will be responsible for driving all product marketing related activities to our solutions, including messaging, competitive positioning, product launches, sales enablement and pricing. This position requires an understanding of online marketing ecosystems including search, social, mobile and display advertising by corporate marketers and agencies. You will collaborate closely with the sales, marketing, partnerships and product management teams. This position reports to the Director of Product Marketing.
Duties and Responsibilities:

  • Go-to-Market Strategy- Lead go-to-market planning and execution for new DialogTech solutions, including product messaging and positioning, product kickoffs, packaging and pricing
  • Market and Competitive Analysis:
    • Develop a competitive intelligence program that influences company and product positioning and supports the sales team
    • Conduct win/loss/churn analysis for products, use cases, and industry verticals for input into future strategies
    • Analyze our product and customer data to develop new growth strategies
    • Identify key market trends, and position DialogTech’s solutions to take advantage of these trends
  • Product Evangelism/Analyst Relations - become an inspiring leader and evangelize products internally and externally (blog posts, speaking engagements, sales education, customer conversations, etc.)
  • Marketing Enablement - Support the revenue team with product sales training, building content and any other necessary enablement tools. Participate in sales calls and developing demos, while collaborating with the partnerships team on co-marketing initiatives

Position Requirements:

  • 5-7+ years of experience in product marketing or a related role
  • Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
  • Strong critical thinking and ability to translate strategy into implications and action
  • Experience with enterprise software and/or MarTech such as CRM, web analytics, marketing automation, bid management or sales automation
  • Strong sense of design – to work with designers (not design the materials themselves) to get the right look and feel, as well as messaging, for materials
  • Proven ability to lead projects and influence cross-functional teams without formal authority
  • Excellent interpersonal and written and oral communication skills
  • Excellent quantitative and analytical skills
  • A self-motivated, ambitious, great teammate who thrives in a fast-pace and rapidly changing environment
  • Bachelor's degree required; MBA a plus

We're committed to improvement and have been one of Chicago's Best Companies, 10 years running, a 101 Best Places to Work in Chicago and an Inc. 500 fastest growing company.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • VoiceXMLLanguages
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    • Google AdsCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Right across the street from Union Station. A short walk to all CTA train and bus lines. And down the street from Ogilvie Train Station.

An Insider's view of DialogTech

How would you describe the company’s work-life balance?

I really value how DialogTech encourages a healthy work-life balance. We recently added a new meditation room to the office. "DT Chill" is a space where you can stretch, meditate, do yoga, or just chill out. It is amazing what ten minutes of quiet time away from screens and busyness can do for your creativity and energy level!

Charity

Events Manager

What projects are you most excited about?

My team is building a Sourcetrak offering that allows customers to use their own phone numbers and telephony while leveraging DialogTech's data and analytics. I'm excited to implement new serverless and scaling technologies to enhance Sourcetrak.

Brad

Software Engineer

What makes someone successful on your team?

My experience at DialogTech has taught me many lessons, but most importantly to not be afraid to ask questions. Remaining curious has been the secret sauce of my success at DialogTech.

Darius

Lead Software Engineer

How do your team's ideas influence the company's direction?

Our Product Marketing team strives to find and communicate hidden stories that support DialogTech's vision. Whether through in-depth market research with analysts, candid feedback from customers, or strategic planning insights from within, we always seek to find unique patterns that communicate why our technology deserves attention.

Jen

Vice President, Product Marketing

What is your vision for the company?

We will stand out as the leader in conversation intelligence by evolving and breaking new ground in NLP techniques. Our data science team is best in class and is constantly finding new ways to help our customers get the best value from their marketing spend.

Lori

Data Science Product Lead

What are DialogTech Perks + Benefits

DialogTech Benefits Overview

At DialogTech, our top priority is our team. We believe in hiring the right people and rewarding our employees for their hard work. From benefits to office perks to team activities and beyond, DialogTech is dedicated to investing in creating the most supportive and innovative tech work culture in Chicago.

That's why we have benefits like an unlimited vacation policy, 100% paid 12-week maternity leave, and a $1,000 yearly professional development stipend for every employee.

For healthcare, DialogTech offers three different plans to choose from: a BlueCross BlueShield $250 deductible PPO medical, a $2,500 deductible HSA plan (with employer contributions), and a BlueAdvantage HMO plan. Dental insurance is through Guardian Dental PPO plan and VSP Vision Insurance which provides the option of seeing any provider you choose within the network, without referral.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We’re committed to making DialogTech a diverse and equal workplace. Our Employee Resource Groups include the Women's Group, Minorities in Tech, and an LGBTQ+ Group.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
DialogTech's vision insurance plan provides the option of seeing any provider you choose within the network, without referral and a Wellness Exam Copay of $20.
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
DialogTech's 401(k) retirement plan offers investing into a Roth/Pretax retirement account.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 100% paid maternity leave for up to 12 weeks and 3 weeks paid paternity leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
At DialogTech we have unlimited PTO for all our employees.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
We have weekly Beer Bashes in our office every Friday at 4 pm to start the weekend off right with our colleagues.
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
DialogTech provides free in-office premium beverages, fruit, cereal as well as healthy snacks.
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
Continuing Education stipend
We offer $1000 annually for continuing education.

Additional Perks + Benefits

At DialogTech we work to live, not live to work. We believe hiring the right people is our most important job and we believe in rewarding you for your hard work.

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