Product Marketing Manager at PowerReviews

| Chicago
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Product Marketing Manager

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.


In your role as Product Marketing Manager, you will be responsible for growing revenue and feature adoption among existing clients. The ideal candidate will have a successful track record of developing campaigns and creating content, messaging and sales enablement assets that drives product interest, engagement and revenue. This position reports to the Associate Director of Product Marketing.

Key Responsibilities:

    • Go-to-Market Strategy & Execution: Lead GTM strategic planning of new products and features including positioning, target and persona development, value proposition, buyer journeys & use cases, channel strategy, packaging and special launch tactics.
    • Market & Competitive Analysis: Identify market trends, products key strengths and differentiators and leverage win/loss/churn analysis to aid product evolution and Sales team effectiveness.
    • Value-Based Message Development: Develop compelling value-based messaging highlighting key differentiators and proof points across channels for marketing and sales uses.
    • Marketing & Sales Enablement: Develop and optimize content including sales decks, sell sheets, battlecards, webinars, white papers, thought leadership and case studies, etc. Lead proprietary studies to fuel thought leadership and strength sales and marketing assets.
  • Reporting & Optimization: Track, measurement and deliver regular insightful analysis to improve performance against key metrics including MRLs, MQLs, opportunities, pipeline and upsells. Partner with Product, Sales and Demand Generation, Content and Design teams to optimize performance and meet client upsell/adoption revenue goals.

Requirements & Preferred Skills:

  • Bachelor degree in Marketing, Communications or related degree
  • 5-8 years of experience in marketing
  • B2B software product marketing experience
  • Analytical thinker to optimize and determine ROI on marketing campaigns.
  • Digital marketing experience a plus
  • Strong communicator both written and verbally
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
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1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What's something quirky about your company?

You've probably heard of Casual Fridays... here at PowerReviews, we hold Formal Fridays!?! This started out as a fun, small initiative that our Tech department started. It's since grown to several more participants at PowerReviews, including our CEO.

Who doesn't look good in a tux?!?


Sr. Customer Success Manager

What makes someone successful on your team?

I believe that intellectual curiosity is the key to success on my team - not just identifying an issue and solving a problem, but truly understanding the root cause and implementing new process or controls that prevent the issue from happening again.


Chief Financial Officer

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.


Director, Product Management

What are PowerReviews Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
PowerReviews' PowerFit team plans and organizes group fitness classes in our office!
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Tuesdays
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
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