Product Marketing Manager

| Chicago
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Who We Are:

Named a Best Workplace by both Crain’s and Inc. Magazine, Smokeball was founded by technology leaders with more than 20 years of experience in delivering impactful legal technology products. Our leadership continually strives to develop a company, culture, and team that share a profound love for the law and are compelled to help small law firms find success. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.

 

What We Need:

We are adding a Product Marketing Specialist to our growing marketing team and are looking for an ideator and executor who combines technical expertise with creative communication. This person will spearhead marketing’s communication around Smokeball’s product roll-outs and partner closely with the sales, client success, and product teams to ensure our prospects, current clients, and internal employees fully understand our products and their value. The main responsibilities of the position include: 

 

  • Own the product communication strategy (pricing, advertising, launch) and collaboration with marketing on the roll-out of that strategy.
  • Create product positioning, messaging, and content to use across the marketing funnel.
  • Understand, document, and communicate the competitive landscape— an expert on our competition, how they are positioned, and how to win against them.
  • Craft sales enablement materials such as presentations, sell sheets, case studies, product videos, website copy, blogs, etc., and train sales team on key features and benefits of our products.
  • Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
  • Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts, and written works.
  • Meet with customers to understand needs and explore market opportunities.
  • Represent and communicate marketing strategy as it relates to product roll-outs.
  • Report to marketing on product-related needs including budget, content/design requests, events, campaigns, etc.

 

Who You Are:

Company culture is the single most important ingredient to our success at Smokeball.  Our core values hang on our walls, are listed in our handbook, and are discussed regularly.  Our office thrives on positive feedback from our clients and team members alike and we really, really love small love firms.  As a member of the team, it is expected that you will care for your colleagues and our clients from day one and that you will work hard to identify areas we can improve in both aspects.  We expect open communication, an open mind, and mad ping-pong skills (okay, not a requirement but definitely a plus).

 

What You Bring:

  • 5+ years’ relevant experience
  • Excellent written and verbal communication skills
  • Ability to design various collateral including web copy, brochures, video, etc. (or communicate design-related needs)
  • Familiarity with agile development techniques highly preferred
  • Proven track record of creating value through strategic product marketing in B2B high tech or SaaS industry
  • Command of best practices across messaging, product strategy, and positioning and creating product marketing assets
  • Proven experience managing product launches and go-to-market initiatives across multiple teams and stakeholders
  • Previous experience building and maintaining trusted relationships with senior business leaders
  • Prefers working in a collaborative, cross-team capacity
  • Enjoys working with metrics and analytics that drive decision making
  • Passion for products and discovering new features to meet market needs

 

The Benefits:

  • Culture: Crain’s 2019 Best Workplaces & Inc. Magazine’s 2018 Best Workplaces
  • Work-Life Balance: 20 vacation days, 6 sick days, 10 paid holidays, birthday off, volunteer time
  • Benefits: 401(k) match, gym reimbursement, generous parental leave, WFH opportunities
  • Massages: Free monthly massages provided by a licensed massage therapist
  • Kitchens: Stocked with breakfast items, snacks, and beverages
  • Happy Hours: Both in the office and at fun bars in the area
  • Games: Ping-pong, billiards, pinball, board games, video games, etc.
  • Transit: We’re located in downtown Chicago
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We're in the heart of downtown Chicago right at Adams & Wells. Whether you're commuting on the Metra or CTA, we're easy to find!

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