Company Description

Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

Our core belief is that music makes the world a better place. Through Reverb Gives, a portion of every sale provides youth music education programs across the world with instruments they need to make music.

Job Description

As the Product Marketing Specialist: Global Buyer Experience, you’ll partner with the Buyer Experience, International, and Transactions Product teams as well as the EU Marketing team to optimize buyer conversion and drive users to engage with the product features and marketing channels most relevant to their needs and most associated with increasing their LTV.
Product marketing at a two-sided marketplace presents the unique challenge of simultaneously optimizing B2B and B2C experiences. This role focuses on the B2C side of that experience, with an emphasis on users outside the US.
Responsibilities:

• Continually optimize buyer conversion rates outside the US in partnership with Product, Marketing, and Analytics
• Be the voice of the non-US customer, consistently immersing yourself in the user experience across all growth regions to identify international challenges as well as marketing and product opportunities
• Gain a deep understanding of user needs and challenges to inform messaging, positioning, and go-to market strategy for buyer and international-focused product features
• Craft and execute adoption and engagement strategies for product features
• Guide the creation of marketing materials for new feature launches as well as ongoing feature adoption campaigns
• Keep the Customer Engagement and Operations teams informed on launches and significant changes to buyer and international-focused product features

Qualifications

• 2-4 years of marketing experience, preferably in product marketing, e-commerce, or SaaS
• Experience collaborating with product and engineering teams
• Excellent written and verbal communication skills
• Highly collaborative and comfortable creating new processes across multiple teams
• Willingness to openly discuss failed tactics in order to understand why something didn’t work and how we can effectively iterate on it
• Comfort working with data to glean new insights, inform product decisions, and report on performance
• Ability to pioneer your own solutions when faced with limited resources, technical challenges, and other roadblocks
• Experience with localization and translation a plus
• Ability to speak French, German, Spanish, or Italian a plus

Additional Information

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include:

• 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)
• Life, AD&D, and supplemental long-and short-term disability insurance
• A matching 401(k)
• A generous PTO policy
• Sabbatical program for every 5 years of service
• Back-up Child Care Service credits
• 18 weeks of gender-neutral parental leave for the birth or adoption of a child
• Up to $7,500 reimbursement of adoption-related expenses
• Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
​​​​​​This is a full-time position located (eventually) in Chicago, reporting to the Product Marketing Manager. While all of our employees are currently remote, our future of work plan will offer flexible workplace policies that can accommodate work from home candidates who are comfortable traveling to the office location 2-3 times per week.
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