Product Marketing Strategist at PerkSpot
Hi, welcome to PerkSpot. We're looking for an enthusiastic, creative Product Marketing Strategist to support our Marketing team.
You will be responsible for planning, developing and executing the go-to-market strategies. You will collaborate across Marketing, Product, Sales and Marketplace teams to ensure successful launches and analyze the results to improve for the future.
PerkSpot is an employee benefits company that works with America's top employers to offer exclusive discounts, rewards, and recognition to millions of employees. These exclusive perks and savings are a great recruitment and retention tool that allows employees to take advantage of unique opportunities and feel great about the company they work for. We help employees from over 1,000 companies like Spotify, Walgreens, McDonald's, and Lyft save on everything from gym memberships and movie tickets to electronics, new cars, and travel.
Profitable and growing, our company was founded in 2006 by good people with a great vision, and we're carrying on the work they started. In 2018, our company was proud to announce an additional investment of $50 million dollars from Susquehanna Growth Equity. As we continue to grow, we're excited about our leadership position in the industry, but we're also committed to doing more - developing better products, reaching more employers, and getting more employees engaged with our platform. Our passion is to make every place a great place to work, starting with our own. We're a big platform, but a small team. That means we're going to trust you with more responsibility than you'd have anywhere else and invest in your success and growth more than any other employer.
Meet the Marketing Team
The Marketing team at PerkSpot is small, but mighty. It's comprised of talented individuals with a vision for success. Through collaboration with them, you will work closely with other teams serving as the liaison for all product marketing needs. You will develop a deep understanding of target audiences, both our users as well as our current and prospective client contacts, creating messaging with our copywriter that resonates. In addition, you will know the competitive landscape inside and out and leverage marketing research, to support the innovation of the Product team. Finally you will lead our go-to-market strategy that sets us apart from competitors and demonstrates an understanding of our members' needs.
Life as our Product Marketing Strategist:
- Develop go-to-market plans for new products and support growth, enhancements and rollout for existing products
- Work with the Product team to align on the product roadmap, understand the product features and articulate how the product serves members
- Collaborate with Marketing, Marketplace, Sales and Client Success teams to better understand our product offerings, the offering of our competitors and the needs of our members
- Develop and implement promotional activities and support product-related content, everything from videos to help center FAQs
- Assist with the development messaging that differentiates and well positions products in the market
- Evaluate and analyze market research, as well as lead any research efforts to gather insights for clients and members
- Maintain and manage competitive intelligence
What we're looking for:
- 3-5 years experience in Product Marketing
- Background working within the HR industry is a plus!
- Ability to work cross-functionally and strong collaboration skills
- Strong written and verbal communication skills
- Excellent organizational and project management skills
- Proven ability to turn data and insights into marketing strategies and messages
- Sense of urgency with experience meeting strict deadlines
- Proven understanding of PerkSpot's values as a whole and a willingness to work hard to achieve overall company goals
Your First Few Months
We'll begin by teaching you the in's and out's of our current products and get you acclimated to our company culture. You'll then be immersed in learning all about our audiences, value proposition, and what makes us different from the rest. You will meet and begin to partner the many teams you will collaborate closely with, Product, Sales, Marketplace and Client Success to learn all about their current go-to-market tactics, and once you have a grasp on that you will start building strategies and launch plans for new products. Soon, you will serve as the expert for all aspects of product marketing.
The Perks of Working at PerkSpot
We're a big platform, but still a small team. That means we're going to trust you with more responsibility than elsewhere, and invest in you more. You're going to grow - a lot.
We work out of our office in Chicago's River North neighborhood. When we are in the office, we dress how we like, encourage flexible hours and an open time-off policy, stock a good beer selection, and we're pretty obsessive about our coffee. Most of all, we welcome good people with lots of energy and enthusiasm.
PerkSpot offers the full suite of benefits you'd expect from a profitable, established company, including health and dental insurance, a generous parental leave policy, 401(k), pre-tax transit benefits, and fully-funded disability coverage. We have in-office bike storage, a private gym, and a shower on-site.
We hold weekly company get-togethers where we learn from what went wrong and celebrate what went right. Every week at PerkSpot, we aim a little higher and get a little bit better than the previous week.
Because we consider every member of our team to be a fundamental part of our success, we encourage everyone to be invested in our success, regardless of their position. We want every one of our employees to think like an owner: put in the effort to exceed expectations, solve problems before they come up, and always go the extra mile. It's this drive to succeed that makes PerkSpot such an interactive and fulfilling place to work.
Chicago + Remote: We have a solid footprint in Chicago, but we also hire exceptionally talented people who reside elsewhere.
We love the friendships we've forged in our Chicago office. But let's be real; things have changed. We don't plan to all return 100% in-office, but our office and gym are open on an optional basis for all employees who feel comfortable, including happy hours and team events. However, because culture and relationships are important to us, all candidates should be open to being in-office with their teams at pre-arranged times throughout the year. The specifics vary by role, so please discuss your plans with the hiring team.
How to Apply
All applications will be kept strictly confidential. Please submit a resume AND cover letter (we know it is old school, but a cover letter is very important to us) telling us how you stack up to the qualifications, plus any other information you feel would be relevant to PerkSpot. Don't be afraid to show your spark and personality!
All positions require a full background screening.
Offering a diverse, equitable, and inclusive culture is a priority at PerkSpot. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.