Public Relations Manager
Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks.
We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.
Summary of Responsibilities:
The Manager, Public Relations is responsible for helping grow awareness and demand for Home Chef. This role owns all aspects of public relations and works closely with various Home Chef departments.
Detailed Responsibilities:
- Lead Brand PR Strategy, Planning and Execution:
- Develop and manage a robust public relations strategy to amplify Home Chef’s awareness and brand story amongst consumer, trade, tech and business media
- Create an innovative engagement plan that leverages seasonal moments and relevant trends to garner positive media coverage
- Work with stakeholders across the organization to develop communications strategies to support new products and corporate news
- Monitor and analyze PR coverage and media program performance
- Monitor and provide recommendations related to key trends in the industry, in media, and with consumers
- Collaborate with Kroger’s communications team to support Home Chef’s PR initiatives
- Internal and Executive Communications
- Partner with Home Chef leadership on messaging needs for internal and external speaking engagements
- Provide additional direction and writing support to internal communications as needed
- Identify relevant external speaking opportunities for leadership Lead media training of employees as needed
- Ongoing Media Relations
- Develop and activate key relationships with local and national media, digital influencers and other relevant partners to increase Home Chef’s media share of voice
- Partner with Marketing team to promote Home Chef content, partnerships and promotions
- Manage external agency partners, as needed
- Respond to inbound PR and media relations requestsDevelop and maintain press collateral and press library
Qualifications: The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- 3+ years of experience in public relations or media relations at a brand or agency (preferably both)
- A track record of strategic leadership, securing media coverage around press release announcements, and keeping brands relevant through ongoing evergreen coverage
- Food industry experience a plus
- Experience with consumer-focused brand or start-up preferred
- Completion of 4-year degree
Perks/Benefits:
- Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date
- Company paid Life Insurance, Short Term Disability and Long Term Disability
- 401k Employer match - 50% on the $1, up to 6% of the employee's earnings
- We offer flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
- Flexible paid time off (PTO) policy, plus sick days
- Generous Parental Leave
- Great Work/Life Balance – We value and support each individual team member
- Quarterly company-wide “Town Hall” meetings
- Ongoing professional development opportunities by level and function
- Your choice of Windows or Mac laptop, plus an extra screen
- Onsite gym
- Weekly Fooda credit
- Newly renovated office in the historic Old Main Post Office which is located close to multiple Metra and CTA options
- Employee discounts through Perkspot
- Discounts on Home Chef meal kits and at Kroger stores
- Casual dress in a fun, friendly and collaborative work environment
Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Home Chef is an equal opportunity employer.
To view the California Applicant Notice click here