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Public Relations Specialist

| Chicago

About the Role

G2 Crowd’s PR team is looking for a PR Specialist in Chicago, San Francisco, (or remote for the right candidate) with a passion for creative storytelling to help us build a brand that everyone knows, loves and trusts. This person will work closely with the Senior Manager of Partnerships and Community and PR Manager to build and leverage close relationships with press and influencers to evangelize the G2 Crowd brand, mission, and movement in the market.

This role will manage the relationship with our PR agency and work in conjunction with our CMO, executive thought leaders, and key internal stakeholders to craft compelling narratives around company initiatives and design, communicate, and execute scalable communications strategies that drive impactful results.

Responsibilities:

  • Craft and execute the PR strategy for product launches and announcement campaigns
    together with the PR Manager and Senior Manager for Community and Partnerships
  • Serve as the main media contact for G2 Crowd’s PR team, responding to inbound requests for quotes, speakers, and interviews and coordinating internal stakeholders
  • Build and maintain relationships with key reporters across trade, vertical, and top-tier publications
  • Respond to requests for G2 Crowd speakers and proactively pitch HubSpot spokespeople for speaking engagements
  • Draft company press releases, news announcements, and blog posts
  • Create templates and scalable strategies to enable our partners and customers to share their success with G2 Crowd and position our brand messages in a way that resonates
  • Update and manage media lists and the team editorial calendar
  • Report on the team’s progress on a weekly, monthly, and quarterly basis

Requirements:

  • Bachelor's degree with at least three years experience, preferably at an agency
  • Experience leading media relations efforts, including creating media lists, crafting pitches, and building great relationships with reporters
  • Strong organizational skills and a high attention to detail
  • Ability to prioritize and multitask to manage a dynamic schedule
  • Collaborative, personable, and comfortable interacting with senior leadership and different departments across the organization
  • Experience with B2B or SaaS companies a plus

Why we love G2 Crowd

G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.

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Technology we use

  • Engineering
  • Sales & Marketing
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

20 N. Upper Wacker Dr. Suite 1800, Chicago, IL 60606

What are G2 Crowd Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Acme Co. also provides 12 weeks of leave for the secondary caretaker.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Promote from within

Additional Perks + Benefits

Extensive medical insurance and dental insurance; Free vision, long-term and short-term disability and life insurance. Frequent team and family events. Companywide hack-a-thons and team trips. Beer Fridays. Flexible schedule. Stock options. Macbook and latest technology.

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