Retail Marketing Manager
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
Summary of Responsibilities:
The purpose of this role is to grow Home Chef’s business at dedicated retail divisions. This is an exciting opportunity to start and own something from the ground up. As an retail marketing manager you will be the quarterback and general manager for select divisions as we launch into retail.
Responsibility Area:
- Develop, manage, and execute sales and marketing opportunities at the division level
- Identify and develop opportunities for growth within division through data-driven analysis, leveraging consumer insights and operational capabilities
- Execute corporate strategic initiatives at the division level
- Tailor marketing objectives to fit the unique features of the retail division
- Own the critical KPI’s for the division: sales, sell-thru, shrink, etc.
- Manage in-store signage installation and refresh
- Grow key relationships with the division
- Build and manage relationships with division by incorporating their unique attributes into Home Chef’s strategy
- Establish a feedback loop for insights from division to larger Home Chef team, allowing for continued optimization
- Optimize store operations to maximize sales and minimize shrink
- Ensure retail operations, procedures and best practices are being implemented
- Partner with the deli manager and division coordinator to coach and drive accountability for Home Chef at store level
- Conduct and report on tests to prove out key strategic initiatives
- Define, coordinate, execute A/B testing scenarios to prove out strategic initiatives
- Manage multiple stakeholders on projects to drive measurable impact
- Collaborate with internal cross-functioning teams, including operations, product, customer marketing, and brand ambassadors.
- Escalate critical feedback from divisions to internal stakeholders to drive continuous improvement
Qualifications:
- Individuals who are motivated, hungry to learn, data-driven and eager to get a valuable hands-on experience will be rewarded with opportunities to grow within this role.
- 3-5 years of experience in a rigorous fast-paced work environment – CPG, manufacturing, data analytics consulting, finance, etc.
- Professional communication and relationship building skills
- Previous experience with Kroger preferred
- Previous experience with fresh/perishable products preferred
- Previous sales, marketing, and account management experience preferred
- Advanced analytical and problem-solving skills with a demonstrated ability to prioritize work
- Exceptional Excel and Google Sheets analytics with an innate feel for numbers
- Independent self-starter, driven to find solutions without significant oversight
- Intellectually curious, with a strong interest in the food, e-commerce and start-up space
- Results driven active problem solver with a natural desire to get things done
Perks/Benefits:
-Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first
order!
-Direct access to senior management – our leadership team works alongside our team members every day
-Comprehensive medical, dental, and vision insurance
-Generous paid time off (PTO) policy
-401k program
-Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
-Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees
-Cold brew coffee on tap at no charge
-Employee discounts for Home Chef meal kits
-Free lunch every Friday and snacks and beverages on hand every day
-Casual dress
Home Chef is an equal employment opportunity employer