Retail Strategist
Overview
A BIT ABOUT US
The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands. Experience is any valuable interaction between a brand and consumer, and it’s the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it’s the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences. To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience. Yet none of this can be achieved without our investment in people and culture. We’re committed to breaking down silos to create more efficient and better-connected working processes. That’s why we are a people-first agency, built to serve consumer-first brands.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers. Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly. Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together. Closer insights, closer connections and closer collaboration breed better, more effective work. It’s this dedication to getting closer that drives us to go further.
WHO WE WORK WITH
We apply insightful, strategic, brand-building processes to the creation industry-leading, award-winning promotions, digital experiences, retail activations, CRM and loyalty programs, premiums and brand events.
Our clients include McDonald’s, Nissan, Infiniti, T-Mobile and more!
WHY WE THINK YOU WILL LOVE THIS ROLE
Our Retail Experience Team is passionate about turning out the most effective, brand building, and behavior changing marketing materials imaginable for one of the most iconic brands in the world.
Our model is led by data and fueled by cultural insight. With a focus on retail communications and activations that drive the business, our solutions are built around the ways real humans actually behave. And we behave like real humans too. We are supportive of one another, respectful of everyone, and generally fun to be around.
Responsibilities
WHAT YOU WILL BRING TO THE AGENCY
You will play an integral role in developing and crafting strategic plans for our key marketing clients. Having a strong knack for business, you are creative and full of ideas, and can easily articulate them to others in a clear and digestible way.
RESPONSIBILITIES
This role will have a strong and consistent presence with key clients as well as partner with internal account, creative, and interagency colleagues to plan effective, targeted programs, always ensuring the delivery of strategy across our client’s work.
Digging deeper on the details:
- Support planning activity for promotion, design, customer journey, retail merchandizing, shopper, and digital channels to create relevant insights and identify brand opportunities
- Identify key insights from existing client data, trends, blogs and determine relevant consumer, brand or marketing program implications
- Conduct research, both primary and secondary, to deliver true consumer insight; conduct stakeholder, consumer and prospect interviews
- Develop client-facing and internal briefing documents that guide creative development for cross-functional partners
- Stay abreast of the new tools and methodologies within the consumer and brand insights space
- Assist and moderate brainstorms that are collaborative, inspiring and maximize team contributions
- Collaborate and grow the role of Insight & Strategy by fostering effective working relationships with clients, internal teams and integrated agency partners
- Monitor developments within the client's industry and feed this knowledge to the rest of the team
- Support thought leadership initiatives and grow strategic capabilities based on key consumer and digital trends
Desired Skills & Experience
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- 3-5 years' experience in a marketing/advertising agency account planning group or brand consulting firm
- Proven ability in account planning and/or Retail Strategy
- An understanding and passion for retail marketing and/or experience with retail brands and marketing teams
- Highly collaborative with ability to build partnerships across different teams and people
- Innate curiosity with an ability to connect insights and gain inspiration from disparate sources
- Exceptional thinking and influence skills are required
- Fantastic presenter and storyteller; able to present complex ideas clearly
- Solid understanding of how the analytics function and its output affects planning & strategy insights
- Experience contributing to brand positioning and applying customer insight to the development of marketing campaigns
- Experience in conducting/contributing to primary research and expertise in secondary research analysis
- Comfortable working in highly flexible, ever changing entrepreneurial environments
Benefits
The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.
Thank you for your interest in The Marketing Store.
Please note that we will only contact candidates who are selected for an interview.
The Marketing Store is an equal opportunity employer.
We do not accept unsolicited calls, resumes or candidate referrals from recruiters and agencies.