Reverb
We're on a mission to make the world more musical.
Chicago, IL
Remote
Hybrid

Retention Marketing Manager

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Company Description

Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

We believe that music makes the world a better place, which is why our mission is to make the world more musical. Through Reverb Gives, a portion of every sale provides youth music education programs across the world with instruments they need to make music.

Job Description

We are seeking an experienced Retention Marketing Manager to help drive channel engagement and buyer frequency.

At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns and building deep relationships with music gear retailers and manufacturers. We are constantly exploring new ways to acquire, activate, and retain buyers and sellers. 

Our ideal candidate will have experience in crafting and executing successful, data-informed retention strategies including email & push marketing campaigns, user segmentation, and personalization. The Retention Marketing Manager will collaborate with Reverb’s Marketing Technology, Analytics, and Email Marketing teams to drive channel engagement and buyer frequency through segmentation, automation, content optimization, and product improvements.

This is a full-time position eventually located in Chicago, IL reporting to the Sr. Manager, Growth. We are also open to remote hires in select states.

About the role

In this role you will...

  • Develop and execute Reverb’s buyer retention strategy including our email, push, triggered and journey-based communications programs, scaling across multiple audiences and markets 

  • Own our retention roadmap by leading roadmap initiatives, including growing the use of existing technologies, writing project briefs, and evolving team processes as needed

  • Develop testing and experimentation framework for audience segmentation, content promotion, send frequency & cadence

  • Quality assure and proof campaigns and journeys to ensure compliance with briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies

  • Deliver reporting, insights, and forecasts to improve future programs and prioritize all aspects of the CRM roadmap

Qualifications

  • 4+ years of growth marketing experience, including leading retention strategies and customer-centric personalization

  • Deep understanding of GDPR/CAN-SPAM/CASL requirements, HTML, email design standards, and inbox deliverability

  • Familiarity with CRMs and Customer Data Platforms

  • Successful implementation of high impact retention marketing strategies to increase buyer LTV and engagement

  • Strong analytical skills using user-level data and email and push marketing attribution to form hypotheses, and drive innovation of our programs through experimentation

  • Agile and collaborative teammate with strong critical thinking, problem solving skills, outstanding attention to detail, excellent communications skills, and bias toward action anticipating the constantly evolving marketing arena

  • You have experience working with various Email Service Providers (ESPs) and managing email campaigns. *Preferred: You have worked in the Braze marketing automation platform*

  • Knowledge and a passion for musical instruments and music gear is a plus!

Additional Information

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:

  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)

  • Life, AD&D, and supplemental long-and short-term disability insurance

  • A matching 401(k)

  • A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays. 

  • 18 weeks of gender-neutral parental leave for the birth or adoption of a child

  • Up to $7,500 reimbursement of adoption-related expenses

  • Paid sabbatical program

  • Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

For candidates who will work in or from Colorado: The starting pay range for this role is between $79,000 and $81,000, depending on experience and location. Full-time employees are also eligible for Reverb's bonus program, equity program, and amazing benefits package as outlined in this job description.

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What are Reverb Perks + Benefits

Reverb Benefits Overview

Get employer paid health benefits, 401k matching/pension contributions, equity (offers vary by country), 18 weeks of gender neutral parental leave, supplemental mental health benefits, and generous paid time off—whether your band is touring in Japan or your teen is touring their first college campus. And, we've embraced a flexible work model which empowers our people to do their best work一wherever they are.

Culture
Volunteer in local community
Reverb Serves promotes opportunities for employees to volunteer with local organizations.
Partners with nonprofits
Through Reverb Gives, a portion of every purchase made on Reverb helps youth music education programs get the musical instruments they need to make music.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Additionally, Reverb contributes annually to employee HSA accounts (if enrolled).
Disability insurance
Dental insurance
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Vision insurance
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Health insurance
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Life insurance
Wellness programs
Mental health benefits
Reverb partners with Lyra Health and Headspace, in addition to our medical coverage, to support our employees.
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Reverb's 401(k) retirement plan matches 50 cents on the dollar of an employee's contributions up to 6% of eligible income (3% maximum match).
Company equity
Performance bonus
Charitable contribution matching
Reverb matches eligible employee contributions up to $750 per year.
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Reverb sponsors the Vivvi Backup Care and Tutoring benefit, a family care service that can help you find caregivers for your whole family, including your child and parents/grandparents.
Generous parental leave
Reverb offers 18 weeks paid parental leave for the birth or adoption of a child.
Family medical leave
Adoption Assistance
Reverb's adoption assistance can be used for surrogacy as well.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Reverb offers 20 vacation days per year for the first five years of service, which increase to 25 days in future years.
Paid volunteer time
Employees receive 40 hours per year (10 hours/quarter) of paid volunteer time.
Sabbatical
Eligible employees get 4 weeks of paid sabbatical for every 5 years of service..
Paid holidays
Paid sick days
Reverb offers unlimited sick/mental health days.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Reverb provides Commuter Transit & Parking benefits through Wageworks. This program allows you to set aside pre-tax dollars for eligible commuting expenses.
Company-sponsored outings
Free snacks and drinks
Reverb's office has snack bars, coffee stations, and espresso makers, and there's a fridge that gets stocked with La Croix (and Cold Brew in the summer months).
Some meals provided
Company-sponsored happy hours
Reverbers perform with co-workers, learn how to play, or just cheer on their teammates at music-filled happy hours.
Onsite office parking
Employees can enjoy free street parking near the office. We also work with the local alderman to provide employees with parking passes during the Cubs baseball season to make parking a breeze!
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Grow professionally and personally through REV Talks, our workshops featuring topics ranging from meditation and healthy eating to “DJing 101.”
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Personal development training
Virtual coaching services

Additional Perks + Benefits

In addition to these perks, Reverb provides employees with a quarterly stipend to be used to support their personal wellness and work/life balance. We also want to highlight that our medical plans include coverage for gender affirming care and fertility/infertility treatments.

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