Search Engine Marketing Specialist

| Chicago

Job Description

About Guaranteed Rate:

Guaranteed Rate is the 5th largest retail mortgage lender in the U.S. By offering industry-leading tools, low-rate mortgages and unparalleled customer service, we’ve become the Home Purchase Experts®. At Guaranteed Rate, we think big—pushing beyond what most people believe is possible. We strive to work with the best of the best, building business with the best referral partners and hiring the best employees—allowing us to deliver world-class customer service. Our goal is to make sure every customer has a great experience. Headquartered in Chicago with 5,000+ employees in 300+ offices across the U.S. and licensed in all 50 states, we’ve helped thousands of homeowners with more than $37 billion in home purchase loans and refinances in just the past year alone.

Responsibilities:

The SEM specialist will own the strategy, execution, and reporting for our digital campaigns on Google and Bing Ads platforms. Successful candidates will be results-driven with an understanding of tagging & attribution as well as a passion for data analysis.

The right candidate will have 2-4 years of experiencing managing search campaigns, ideally for a lead generation business (finance industry a plus).

Responsibilities

  • Complete ownership of paid search campaigns in Google and Bing Ads with a focus on increasing quality leads at a target cost-per-acquisition.
  • Perform daily optimizations such as bid management, targeting improvements, ad testing, negative keyword management, search query mining, and more.
  • Report on account performance and make recommendations to leadership about new opportunities.
  • Work directly with copy-writing team to consistently be testing new ad creative.

Qualifications and Requirements:

  • Bachelor’s Degree in Business, Marketing, Economics, or related field preferred
  • 2-4 years of SEM campaign management experience
  • Experience with Google Analytics and Google Tag Manager
  • Experience with both automated and manual bid management
  • Strong critical thinking and problem-solving skills
  • Ability to work independently as well as part of a team
  • Precise and effective written and verbal communication skills
  • Must be local

This Job Is Ideal for Someone Who:

  • Can adapt to changing direction
  • Takes pleasure in setting and achieving goals
  • Thrives in a fast-paced environment


Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason prohibited by law. #LI-BB1

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Location

3940 N. Ravenswood , Chicago, IL 60613

What are Guaranteed Rate Perks + Benefits

Guaranteed Rate Benefits Overview

• Our location rocks – right off the brown line at Irving Park. Our home base is a hip office with exposed brick and duct work, windows we can actually open during the summer, and an open floor plan. Rather than a cubicle life, we work in an open and collaborative environment.
• An in-house café offers breakfast, lunch and a late afternoon healthy snack. We subsidize all meals so you’ll never pay full price.
• Access to the office gym for only $20 a year. Yes, a whole year! There is also yoga, cross fit, and boxing offered for a very small fee. We want our folks happy, healthy, and feeling good.
• A FREE on-site nurse. Psshh who needs a doctor’s appointment when our nurse can do it all?
• A 5,000 square foot rooftop deck that’s available to everyone all day and all evening with WiFi, two bars, music, grills, fun umbrellas, a ping pong table, corn hole, and fire pits. All of this is offered when Chicago gives us those non-snow covered days.
• Holiday parties? We got’em!! Not just major holidays, any holiday. We also have monthly celebrations on our Rooftop.
• Inter-office contests like the Great Mac-Off, Chili Cook-Off and Limbo. We always keep you guessing, participating, and wanting more.
• 401k with percentage matching, Blue Cross health care coverage (yup, dental and vision too), short-term disability, life insurance, and even legal assistance (for a small monthly fee)…and did we mention the awesome rooftop deck?

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Happy Hours
Professional Development Benefits
Mentorship program
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