Search Optimization Analyst
ONCOURSE LEARNING
Search Optimization Analyst
OnCourse Learning is a premier education and compliance solutions provider for individuals and companies seeking educational excellence, professional compliance, occupational tools, customized training solutions and new career opportunities in the financial services, real estate, healthcare and IT industries. Our mission at OnCourse Learning is to help people get started and succeed in their chosen professions.
At OnCourse Learning, we strive to have every employee driven by our core values: Integrity, Innovation, Collaboration, and Excellence.
The Good Stuff: Why Join OnCourse Learning?
- Company Culture: innovative, collaborative, fast-paced, welcoming, challenging, fun, and we encourage work-life balance.
- Competitive salary with company-wide bonus program for a little extra icing on the cake.
- Excellent Benefits and Additional Perks: medical, dental, vision, 401(k) with company match, HSA, life insurance, short-term and long-term disability, discount programs, pet insurance, tuition reimbursement, volunteer leave, parenting leave and discounted access to OnCourse Learning training products.
- 3 Weeks Paid Time Off for your vacations, adult proms, mental health days, Comic-Con, etc. :)
- Professional Development: training, project opportunities, and advancement potential.
- Visit our awesome website to learn more: www.oncourselearning.com
Job Snapshot
- Employment Type: Full-Time
- Industry: E-Learning
- Education: Bachelor’s Degree
- Experience: 2+ Years
- Required Travel: The position requires limited travel
Job Summary
In support of the company mission, the Search Optimization Analyst is responsible for implementing paid and organic campaigns according to the team’s search strategy. Under the direction of the Sr. Manager, Online Search, this person will research, test, and deploy campaigns; conduct competitive analyses; and perform site audits to improve revenue through search channels. Ideal candidates will have strong mathematical and analytical background and are eager to learn.
The employee is expected to adhere to ethics policies and practices as established by OnCourse Learning.
Essential Functions
- Optimize paid and organic search rankings, balancing revenue growth and profitability goals.
- Perform keyword research, create and monitor campaigns, and generate performance reports.
- Manage search engine ad tools to set up and optimize campaigns.
- Manage organic search tools to ensure proper visibility into organic campaigns.
- Conduct frequent competitive analyses.
- Perform routine site audits and work with eCommerce Managers and IT to quickly fix any issues.
- Analyze the onsite search experience and make adjustments as needed to help users find content.
- Keep pace with SEO, search engine, and internet marketing industry trends and developments.
- Perform other related duties as assigned by management.
Education, Skills and Experience
- Bachelor’s Degree in Business, Computer Science, Mathematics, Statistics, or equivalent preferred.
- 2+ years experience with Google AdWords, Bing Ads, Facebook Ads, and Google Search Console is required. Preference will be given to candidates who also have experience with Moz, SEMRush, Kenshoo, and other tools for managing paid and organic channels.
- Mathematical skills: Comfortable with statistical concepts, such as statistical significance and hypothesis testing, and calculating basic business metrics, such as ROI, ROAS, etc.
- Language skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or government regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
- Reasoning ability: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret and extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Computer skills: spreadsheet software and word processing software
- Event management experience
WARNING! LEGAL STUFF FROM HERE ON OUT: The above statements are intended to describe the essential functions, nature, and level of work to be performed. The company reserves the right to modify this job description at any time, without notice.
OnCourse Learning employees are hired, promoted and rewarded on the basis of talent, performance and dedication. We cannot afford to deprive the company of capable people and will not allow harassment or discrimination based on race, creed, color, religion, national origin, sex, age, sexual orientation, marital status, ancestry, disability or veteran status.
OnCourse Learning is a proud equal opportunity employer.