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Search Specialist

| Chicago
ParkWhiz is on a mission to change the way people think about parking around the world by making it more convenient, efficient, and delightful. We seek to remove friction for our users and to become integrated into the daily life of drivers across the country.
The Search Specialist will be responsible for planning, managing, and executing ParkWhiz’s SEO/SEM campaign efforts. Reporting into the Senior Manager of Digital Acquisition, this data driven marketer will be the subject matter expert overseeing day-to-day campaign management and analysis of our SEM program including strategy, campaign auditing and optimization, bid automation, advanced targeting and performance reporting. The role requires the proven ability to handle search efforts across a portfolio of brands, products, markets, and partners.

What you'll do

  • Plan, manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research, budget management, bid strategy, and landing page optimization
  • Use web analytics and bid management tools to create performance reports and decks
  • Assist with strategy planning and process workflow to improve channel efficiency and meet goals
  • Responsible for weekly enterprise budget pacing and monthly accruals
  • Implement ongoing SEM testing for conversion rate and user experience optimization
  • Aid in the strategic testing and optimization of landing pages for search campaigns
  • Automate. Build and leverage scripts to make your contributions more impactful
  • Oversee partnership relationships by providing strategy, and performance audits and insights
  • Be a performance driven marketer. This opportunity isn’t just sending reports without understanding the business impact

What you bring to the table

  • Proficiency in Google Adwords, Bing Ads, Adobe/Google Analytics, DoubleClick
  • Passionate understanding of SEM and proven analytical ability with applied learning
  • Mobile app, ASO, and affiliate marketing experience are nice to have
  • Critical thinking and problem solving enthusiast with an immense attention to detail
  • Ability to work in a fast paced environment and meet assigned deadlines
  • Data first mindset. You’re a fan of analytics driving decisions
  • Excellent communication skills, both written and verbal

Who will I work with? The ParkWhiz Marketing Team consists of creative and innovative thinkers. We aim to deliver marketing programs that drive consumer behaviors and maximize value to the company. We conceive, test, and iterate on great ideas. We have a firm, non-negotiable no jerk policy. We accept you for who you are and consider everyone on an equal opportunity basis without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

We’re in the West Loop, one block from Union Station and three blocks from Ogilvie. We’re easily accessible from the CTA and the Kennedy Expressway.

An Insider's view of ParkWhiz

How would you describe the company’s work-life balance?

We promote and foster a work-life balance for all employees at ParkWhiz. With a flexible work from home policy and unlimited PTO we strive to create an environment that produces an equitable experience.

Molly Morrison

Director of People & Culture

What projects are you most excited about?

We know from our best users that they want to book in-app, they want it to be as seamless as possible & they want to be in control. I'm excited about the work we're doing on voice interactions & enhancements within the app. We know it's about the destination, and we want to remove the hassles in getting there.

Elizabeth Lindemulder

Vice President of Product

What does career growth look like on your team?

Career development for every member of the Operations team is a top priority. Our team has direct communication with our customers and partners, so we understand what it means to be customer-centric. This experience is highly valued at ParkWhiz, evident in the promotions of 11 Ops members within five areas of the company over the past year.

Ryan Kern

Director of Operations

What is your vision for the company?

The world of transportation is going to change fast in the coming years - with autonomous, electric and connected vehicles, hyper-fast trains and flying cars! We will connect that world to the space around it - helping cars of the future get from A to B with ease and get serviced, charged or simply park for a few hours waiting for the next ride.

Dan Roarty

Chief Operating Officer

What are ParkWhiz Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies

Additional Perks + Benefits

Stock Options • Flexible Spending Account • Long/Short Term Disability - employer paid • Life Insurance - employer paid • Secure Indoor bike parking • Discounted gym membership • Kitchen stocked full of snacks and beverages • Beer fridge • Discounted ParkWhiz parking (of course!)

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