SEM Specialist at Peapod Digital Labs (Chicago, IL)

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Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: ECommerce Acquisition (27514)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles 

The Search Engine Marketing (SEM) Specialist is responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through paid search channels. Responsibilities include ‘pay per click’ campaign deployment, conversion rate optimization for customer journey in search channels, including landing page strategy and A/B testing. The SEM Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising, and web developers to ensure digital presence is fully optimized for organic and paid search. This Associate will also be responsible for ensuring that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.

Recipe for Success - What's “in store” for the role 

  • Plan, develop and implement paid search engine strategy, working with Brand partners and other eCommerce channel owners to deliver traffic and order goals
  • Regularly perform thorough keywords research to guide onsite content development that optimizes pay per click campaigns
  • Partner with content creators to ensure content is distributed effectively, generates leads, and improves
  • Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Stay up to date with the latest digital marketing latest trends and best practices
  • Ensure all campaigns run smoothly, on-schedule, and within scope, while maintaining strong communication across teams and stakeholders

The Essentials In Your Cart - The required ingredients

  • Bachelor’s Degree required
  • 3-5 years of experience as a Search Engine Marketing Specialist or similar role
  • Experience with A/B testing and other testing metrics
  • Strong understanding of marketing technology capabilities and ability to lead / leverage
  • Up to date with latest trends and best practices in online marketing
  • Experience with web analytics tools such as Google Analytics

Extra Spices - What you should bring to the table 

  • Highly proficient Microsoft Office knowledge – strong Excel and PowerPoint required
  • Knowledge of SEO
  • Advanced knowledge in pay per click (Paid Search) strategy, tactics, and execution
  • Google AdWords certified
  • Bing knowledgeable
  • Google Analytics Certification preferred
  • Strong relationship building, communication and negotiation skills
  • Strategic Planning and Project Management
  • Strong customer orientation
  • Project Management
  • Purpose and results-driven aptitude with an ability to accomplish tasks on deadlines
  • Ad copy creation & optimization
  • Ability to engage and influence teams
  • Program management skills with attention to detail
  • Must stay current and maintain industry knowledge, trends etc. in digital space
  • Ability to analyze data and provide evidence-based recommendations

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

Job Requisition: 12096_external_USA-IL-Chicago
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • Vue.JSFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics


Right next to Union Station, we are easy to get to and surrounded by food in Downtown and the West Loop.

What are Peapod Digital Labs Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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