SEM Specialist
Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: ECommerce Acquisition (27514)
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Search Engine Marketing (SEM) Specialist is responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through paid search channels. Responsibilities include ‘pay per click’ campaign deployment, conversion rate optimization for customer journey in search channels, including landing page strategy and A/B testing. The SEM Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising, and web developers to ensure digital presence is fully optimized for organic and paid search. This Associate will also be responsible for ensuring that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.
Recipe for Success - What's “in store” for the role
- Plan, develop and implement paid search engine strategy, working with Brand partners and other eCommerce channel owners to deliver traffic and order goals
- Regularly perform thorough keywords research to guide onsite content development that optimizes pay per click campaigns
- Partner with content creators to ensure content is distributed effectively, generates leads, and improves
- Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Stay up to date with the latest digital marketing latest trends and best practices
- Ensure all campaigns run smoothly, on-schedule, and within scope, while maintaining strong communication across teams and stakeholders
The Essentials In Your Cart - The required ingredients
- Bachelor’s Degree required
- 3-5 years of experience as a Search Engine Marketing Specialist or similar role
- Experience with A/B testing and other testing metrics
- Strong understanding of marketing technology capabilities and ability to lead / leverage
- Up to date with latest trends and best practices in online marketing
- Experience with web analytics tools such as Google Analytics
Extra Spices - What you should bring to the table
- Highly proficient Microsoft Office knowledge – strong Excel and PowerPoint required
- Knowledge of SEO
- Advanced knowledge in pay per click (Paid Search) strategy, tactics, and execution
- Google AdWords certified
- Bing knowledgeable
- Google Analytics Certification preferred
- Strong relationship building, communication and negotiation skills
- Strategic Planning and Project Management
- Strong customer orientation
- Project Management
- Purpose and results-driven aptitude with an ability to accomplish tasks on deadlines
- Ad copy creation & optimization
- Ability to engage and influence teams
- Program management skills with attention to detail
- Must stay current and maintain industry knowledge, trends etc. in digital space
- Ability to analyze data and provide evidence-based recommendations
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 12096_external_USA-IL-Chicago