Senior Campaign BSA (Remote) at Epsilon

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Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
Qualifications & Responsibilities:
As a Senior Pardot Automation Analyst, you will be responsible for documenting and executing client multi-channel campaigns and ad-hoc reporting deliverables. You will bring your proven creative, analytical, and project management capabilities to support the imagination an planning, then the implementation and optimizing of compelling automated email programs that drive customer acquisition and engagement. The ideal candidate is passionate about email marketing with proven experience using scalable tools to increase brand recognition, product adoption, and engagement for B2B audiences.
The Senior Automation Analyst will also own measurement of email programs, reporting on email marketing initiative impact on business growth.
Key Responsibilities
  • Gather detailed Pardot business requirements in collaboration with internal stakeholders and cross-functional teams
  • Develop, execute, and maintain high-impact multi-touch email campaigns that inspire consumers and drive customer engagement
  • Manage Pardot email logic streams, automation rules, customer segmentation, forms and landing pages, and email template creation
  • Administration and management of Marketing integrations, routing, fields, apps, and functionalities within Salesforce
  • Facilitate implementation of Pardot feature enhancements
  • Optimization of lead scoring and distribution methodology to ensure quality leads are routed through Pardot/salesforce and notifications are sent to the sales team, increasing efficiencies and conversion rates
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Pardot and Salesforce databases
  • Ensure required data is captured at all customer touchpoints and accurate synchronization between Pardot and Salesforce dashboards
  • Leverage Salesforce and Pardot and other tools to create dashboards and reports to track the ROI of marketing activities and ensure effectiveness and continued investment
  • Use data to develop a deep understanding of the email channel and translate insights into improvements that drive performance throughout the marketing funnel
  • Facilitate implementation of Pardot feature enhancements
  • Establish the KPIs for campaign performance tracking and provide regular reporting to stakeholders
  • Bring to the table a thorough knowledge of best practices and processes for marketing automation and ensure these are in place to maintain the integrity of the Pardot data and garner the best results from campaigns

Basic Qualifications
  • 5+ years relevant work experience in email marketing
  • Pardot Specialist certification or 3+ years' experience managing Pardot Engagement Studio Programs
  • Bachelor's degree in marketing, business, or other related field
  • Marketing ops experience using Salesforce.com
  • Strong background in data analysis
  • Comfortable in a fast-paced work environment and dealing with ambiguity
  • Strong HTML and CSS skills
  • Exceptional verbal and written communication skills
  • Innovative, motivated, organized, high energy team player
  • Process and quality-oriented with sharp attention to detail

Preferred Qualifications
  • Experience developing email marketing programs for a large brand or business
  • Analytical thinker who uses data to develop and measure marketing programs
  • Capacity to successfully develop relationships with various client contacts, their partners and the internal team.
  • Ability to balance needs of multiple constituents to ensure program delivery and quality control to meet the organizational needs.
  • Strategic marketing understanding including knowledge of integrated marketing programs.
  • Ability to multitask in a deadline-driven environment with exceptional attention to detail.
  • Advanced Excel skills
  • Working knowledge of relational databases and SQL

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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