Description

About Fusion

Fusion Risk Management is recognized as the most innovative and fastest growing provider of cloud-based enterprise software for business continuity risk management, IT disaster recovery and crisis management.

The Fusion Framework® Risk Management System™ is built by industry experts and delivered on Force.com, the world's leading cloud-based application platform provided by Salesforce.com.

Fusion is transforming the industry and has been named a leader in Gartner's Magic Quadrant for Business Continuity Management software. 

Our customers include mid-size and large enterprise organizations up through the Fortune 50 and across industry verticals including financial services, manufacturing, energy and utilities, retail, pharmaceuticals, government and higher education.

Fusion provides world-class Advisory Consulting Services to assist and guide our customers in building and evolving their business continuity programs.  At Fusion Risk Management, we are uniquely focused on the success of our customers and the success of their BCM programs.

Fusion is adding talented individuals in leadership roles who can help drive our business to its next level of success. Fusion offers a challenging work environment with unlimited opportunity for personal and professional growth. Sound interesting? Then read on!

The Role

As a Fusion Senior Content and Digital Marketing Manager you will define, develop, execute and grow multi-channel B2B marketing campaigns to build awareness and generate leads for Fusion Risk Management software and world-class advisory consulting services. Specifically, you will:

• Develop the strategy and drive the execution of an ongoing series of digital marketing campaigns
• Collaborate with Fusion subject matter experts to develop the content and messaging including whitepapers, guides, customer case studies, webinars and related marketing deliverables for use in campaigns
• Develop and oversee effective SEO/SEM and content marketing strategies to help connect our customers and prospective customers to meaningful product and marketing experiences
• Provide both lead and contributing roles for inbound marketing efforts including email, videos, and other forms of thought leadership and content marketing
• Oversee our corporate website and the management of content and collaborate effectively with other cross-functional roles to execute website development strategy and changes
• Leverage analysis to inform content creation and campaign strategies, improving search performance
• Direct Fusion's creative services resources including writers and designers
• Direct Fusion’s digital advertising strategy, paid media, and ABM program
• Monitor and analyze overall campaign performance, provide strategy adjustments based on performance
• Collaborate with Marketing team to launch, monitor and measure campaign results, leads and ROI
• Collaborate with sales management to monitor lead filtering and qualification at the top of the sales funnel. 
• Develop and enhance marketing collateral materials and ensure effectiveness in accelerating the sales process
• Collect customer testimonials by reaching out to customers through various channels 
• Assist in implementing website, CMS changes and needed redirects as needed for digital demand
• Assist in graphic design and templates

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 7-10 years’ experience in developing and executing marketing programs to build awareness and drive lead generation
• Experience in B2B marketing environment required, preferably with SaaS applications and web technologies including Pardot and Salesforce.com or similar MAS and CRM tools
• The successful candidate should be well versed and hands-on in the latest digital marketing trends, including SEO, re-targeting, email, campaign optimization, and analytics
• Experience working with agency partners and related external resources
• Ability to establish and manage marketing campaign budget
• Excellent communication skills, including oral, written, presentation, and interpersonal
• Strong project management skills, taking ownership of assigned tasks and seeing them through to completion
• High attention to detail to all work product
• Ability to be a self-starter, demonstrating the ability to work independently and collaborate with a team
• Ability to quickly innovate and adapt to a dynamic fast paced environment