Senior Content Marketing Manager

| Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg. 

Job Description

Epsilon’s Senior Content Marketing Manager role is a mix of content marketing, sales support, strategic communications, project management and digital marketing savvy. The ideal candidate is a top-tier writer and editor, understands content and inbound marketing, has a track record of being a key dot connector across their organization, and has a passion for “wowing” through content deliverables.

With a keen eye for editorial angles, this role can identify opportunities for content across the business, pitch them with ease (on the fly or in advance), and influence the outcome of the conversation to keep editorial quality at the forefront of the project. This individual has a passion for seeing stories in every conversation, finding the right ones for our audience and telling them in whatever format fits the angle best. This person has a knack for interviewing internal and external stakeholders, asking appropriate but pointed questions and building relationships that help to get the best insights for a piece.

This role is a mix of strategy, planning and editorial execution – the ideal candidate understands the complexities of the adtech/martech landscape and can take content projects from initial concept to completion, managing every step of the process along the way.  This is an entrepreneurial role in a growing team and will report directly to the Director of Content Marketing.

Qualifications

What you’ll be responsible for:

·         Develop content marketing strategies respective to vertical and product campaigns

·         Act as the content lead for key verticals and product teams as their content marketing and strategic planning partner

·         Work with partners to develop content roadmaps for the year respective to their product and vertical; manage, adjust and execute on roadmaps throughout the year

·         Identify and develop client-facing blog posts, white papers, webinars, research reports, infographics, videos and more aligned to product and vertical programs

·         Develop compelling written and visual content aligned to business objectives and designed to elevate internal and external visibility of the Epsilon brand across vertical and product categories

·         Work with creative team to build out innovative, market-leading content assets across brand, vertical and product content

·         Support content marketing strategic initiatives (CORE content, PR opportunities, etc.) as applicable to product and vertical ownership areas

·         Collaborate with colleagues to develop and drive strategic content communications plans including the development, process, implementation and measurement of the Epsilon content calendars

·         Partner with resource center owner to maintain status of go-live calendar, and work with marketing operations and demand gen partners for monthly content marketing measurement/reporting

 

The right candidate:

·         Is located in Chicago

·         Is a natural storyteller with a passion for telling great, authentic stories that support business objectives

·         Has an entrepreneurial attitude, start-up mentality and can navigate complex organizations

·         Can delegate and supervise content creators

·         Has written for numerous content formats: research reports, infographics, blog posts, executive bylines, ebooks, video scripts, webinars, etc.

·         Can assess micro edits down to which adjectives need hyphens (and which don’t) and macro edits up to the overall flow and purpose of a piece

·         Builds relationships across their organization, handling feedback and adjustments with ease and a defined point of view

·         Thrives in fast-paced environments; is flexible and able to roll with changing scenarios

·         Is a change agent: Sees ambiguity as an opportunity as opposed to a hurdle, thrives on challenging themselves to push beyond conventional thinking

·         Is a problem solver: Makes things happen and works well with others to build constructive and effective relationships

·         Seeks initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks

·         Is detail-oriented, someone who rolls up their sleeves and gets the job done

·         Has the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions

·         Could have written this job description in a more creative, engaging way than we did

 

And now a bit about what you’ve done before:

·         Has experience working on a marketing team in a content marketing function

·         Has fantastic writing and editing skills—samples of writing skills will be required and a writing and editing test will be part of the interviewing process.

·         Has 6-8 years creating content for a B2B marketing organization, preferably in marketing or advertising tech, or at a magazine, newspaper or similar publication with editorial planning aligned to key business objectives

·         Ideally, has written for retail, financial services and/or CPG and understands how to craft content for specific industries across the business

·         Has at least some design experience and, at minimum, can evaluate creative output as it pertains to marketing objectives

·         Has a bachelor’s degree in marketing or a related field

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
More Jobs at Epsilon58 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Developer
new
Chicago
Sales
new
Chicago
Data + Analytics
new
West Suburbs
Content
new
Chicago
HR + Recruiting
new
Chicago
Marketing
new
Chicago
Sales
new
Chicago
Content
new
Remote
Marketing
new
Chicago
Operations
new
Chicago
Project Mgmt
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Internships
new
Chicago
Sales
new
West Suburbs
Internships
new
Chicago
Data + Analytics
new
West Suburbs
Developer
new
Chicago
Data + Analytics
new
Chicago
Sales
new
Chicago
Operations
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Product
new
Chicago
Content
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Design + UX
new
Chicago
Operations
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Epsilon's full profileSee more Epsilon jobs