Senior Content Marketing Specialist

| Chicago

About G2 Crowd

G2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 500,000 independent and authenticated user reviews read by nearly 1.4 million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.

About the Role

G2 Crowd is looking for a savvy and smart wordsmith to join our content marketing team. The Senior Marketing Content Specialist will be responsible for adding to the content marketing team through writing long-form content, bringing their understanding of the business and marketing industries, and creating content to achieve business goals. This person will ideally have a strong understanding of SEO and content optimization.

Responsibilities

  • Research an in-depth content topic and be able to create an ‘ultimate guide’ or a pillar page. Learn more about pillar pages here.
  • Provide feedback to other contributors, and editing other writers’ content.
  • Optimize content for search engines and lead generation purposes.
  • Contribute to long-form content projects such as lead-gated content such as ebooks, webinars, and more.
  • Conduct analytical projects to improve content marketing and blogging strategies/tactics.

Requirements

  • A passion and strong understanding of the industry and our business’ mission.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
  • An analytical mind and interest in using data to optimize/scale content marketing strategies and tactics.
  • Excellent organizational skills to work independently and manage projects with many moving parts.
  • Ability to manage to tight deadlines.
  • 2-3 years of marketing and content creation experience.
  • Bachelor’s degree in marketing, communication, or journalism

Why we love G2 Crowd

G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.

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Location

20 N. Upper Wacker Dr. Suite 1800, Chicago, IL 60606

What are G2 Crowd Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Extensive medical insurance and dental insurance; Free vision, long-term and short-term disability and life insurance. Frequent team and family events. Companywide hack-a-thons and team trips. Beer Fridays. Flexible schedule. Stock options. Macbook and latest technology.

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