Senior Digital Marketing Analyst
About Beyond Finance
Beyond Finance is a next generation financial services company. Our goal is to provide financial peace of mind to our clients by giving them simple and transparent financial products that are customized to their individual circumstances.
We are in constant pursuit of “disruptors” that will help us get to the next level. Our workforce includes celebrated, diverse talents working towards the common objective of developing something transformational for the debt relief industry.
Our team spirit and culture are what set us apart as a company. We love what we do, and we have fun doing it.
About the Role:
Beyond Finance is looking for a Senior Digital Marketing Analyst to support us as we continue to develop our strategy for how we build our brand and approach our marketing efforts. This position is key to enabling us to connect with consumers in an increasingly digital world. We are looking for candidates passionate about the B2C consumer engagement experience and that are excited to apply their knowledge of digital tools to solve business problems.
This position will be a key member of our Marketing team and will engage in activities that will include attracting new customers and ensuring we’re strategically aligned in the market. Our ideal candidate will have a love for interpreting and utilizing data to make decisions that drive the business forward - not just generate more clicks.
What You’ll Do
- Drive user acquisition and profitability across digital channels, including paid search, social media, and display ads
- Collect, analyze and report on key metrics from all digital campaigns
- Work with internal and external teams to identify potential risks before deployment of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls.
- Manage, optimize, and implement new digital marketing campaigns directly in Google Ads, Facebook Ads, DSPs, and other platforms
- Partner with product leads to rapidly iterate and optimize landing pages
- Other tasks and projects as assigned
What We Look For
- BS/MS degree in Marketing or a related field
- 2-3 years of experience related to SEM
- 2-3 years of experience related to Social Media Marketing
- Hands-on experience with Google Ads, Facebook Ads, and analytics tools (Google Analytics, Looker, Heap, etc.)
- Prior Financial services experience preferred but not required
- Ability to organize and manage multiple priorities with a sense of urgency
- Creative thinker with excellent written and oral communication skills
- Outstanding ability to think creatively, and identify and resolve problems
- Strong analytical skills; solid understanding of experiment design, measurement, and analysis (i.e. A/B testing) and the ability to make recommendations supported by data-based rationale
- Eagerness to test and iterate to drive incremental business improvements
- Willingness to dive deep into the data to understand end to end campaign performance
Why join us?
We are looking for great people to join a fast-paced, growing, and innovative business. We offer:
- Flexible personal time-off
- Considerable employer contributions for health, dental and vision programs
- 401(K) match
- Merit advancement opportunities
- A “Best Answer Wins” company value, meaning everyone’s voice is heard regardless of position or seniority
- Career development and training
More importantly, our team spirit and culture are what really sets us apart as a company. We’re a world-class Financial Technology company that loves what we do…and we have fun doing it!