Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: CRM Loyalty Strategy (27154)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles 

Provides leadership within the Peapod Digital Labs' organization in developing best in class loyalty strategies that drive sales and customer retention across all channels. Oversee all aspects of loyalty strategy development, works cross functionally with Ahold Delhaize's USA brands (Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford) and internal stakeholders to ensure strategies come to life in an optimum fashion.

Recipe for Success - What's “in store” for the role

• Ensure each loyalty program is hitting all annual goals.
• Oversees the loyalty and lifecycle marketing in collaboration with each brand for all loyalty programs – driving sales, loyalty, and retention
• Work with internal stakeholders including but not limited to campaign operations and offer delivery to ensure optimum loyalty program execution
• Work cross functionally with Analytics to measure results, glean insights, and help develop a robust test and learn plan to dive continued program optimization
• Work closely with the digital experience team to ensure UX enhancements are aligned with the loyalty strategic vision 
• Work collaboratively with each brand’s finance team to ensure the loyalty budgeting is aligned with goals and utilized efficiently
• Oversee the relationship with all 3rd party vendors supporting the loyalty programs to ensure deliverance of support needed to drive stated goals

The Essentials In Your Cart - The required ingredients

• Bachelor's degree in Marketing or equivalent combination of education and related work experience with a focus on loyalty and personalized marketing
• 10+ years' experience in loyalty marketing with an emphasisi on strategy and operations.
• Willing to travel up to 50% of time to build personal relationships and effectively manage the team

Extra Spices - What you should bring to the table

• Deep knowledge and understanding of loyalty and personalized marketing and marketing platform infrastructure.
• Successful track record leading similar teams
• Strong leader who can easily work effectively at all levels of an organizations
• Ability to lead multiple direct reports
• Foster a collaborative spirit to build strong interpersonal relationships 
• Ability to be effective across a matrixed organization and leverage cross functional roles to drive success
• Strong analytic and critical thinking skills, financial acumen needed to drive program results and profitability
• Data driven strategic thinker
• Problem solver

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

Job Requisition: 208726_external_USA-IL-Chicago