Senior Director Demand Generation at Tall Ridge

| Chicago
!Sorry, this job was removed at 3:35 p.m. (CST) on Monday, February 18, 2019
Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now

Company Background

Direct Commerce Group, LLC (DCG) is a growing and entrepreneurial business with multiple areas of focus. Privately held and well capitalized by private investors and internet industry veterans, DCG currently operates Tall Ridge and Office Designs.

Tall Ridge ( is a full-service digital marketing agency focused on helping brands like Hydro Flask, Boll & Branch and Gerber Gear succeed on Amazon and other online marketplaces.

Office Designs ( is an e-commerce business focused on offering high-end ergonomic seating, modern office furniture, and office décor products to small and mid-size businesses. Full-service offerings include design and layout services, curated product offering and installation. Because of our capabilities, we are selectively authorized to offer high-quality brands such as Herman Miller, Steelcase, Humanscale, and Haworth.

Position Summary

DCG marketing team is seeking an experienced, results-driven professional to drive overall media strategy and execution for our clients. The ideal candidate is a passionate marketing leader who has a track record of achieving (and measuring) great results through various digital channels including SEM, Amazon, SEO and paid social marketing. He or she will manage a multi-million-dollar budget and work with various stakeholders to drive business outcomes including new customer acquisition, awareness, product adoption and sales for DCG owned properties and our clients. This marketing leader needs to be passionate about measuring results and ROI and not driving short-term results at the expense of long-term gain. He or she will be known for testing and innovating in new areas and leveraging opportunities to scale the program based on results.

Key Responsibilities

  • Manage DCG advertising budgets across all channels including Amazon, SEM, SEO and social platforms for all campaigns

  • Work closely with VP of Business Development to penetrate the digital agency market and espouse the benefits of Tall Ridge’s suite of services

  • Lead all DCG client communications related to media

  • Select and manage content partner to power ongoing authoritative SEO content creation for and

  • Implement plan to ensure and are consistently SEO optimized

  • Oversee ongoing Amazon SEO A/B testing plan execution to drive organic ranking improvements for our clients

  • Manage SEM team responsible for optimizing client spend across all Amazon paid search platforms (including Amazon Sponsored Products, Sponsored Brands and Product Display, etc.)

  • Oversee team responsible for Amazon promotion execution (e.g. lightning deals, coupons, promos, etc.)

  • Keep internal team and clients aware of any new Amazon programs and could benefit them on an ongoing basis

  • Oversee and direct OfficeDesigns SEM budget spend strategy

  • Set up testing plans (copy, ads, landing pages) for continuous performance improvement

  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid search objectives

  • Work closely with OfficeDesigns Marketing team to ensure paid efforts are aligned with monthly spend, revenue and ROI goals

  • Work closely with the Analytics and Finance team to measure and report results to DCG leadership

  • Utilize various reporting interfaces and campaign management software as applicable (Tableau, Google Analytics, Amazon Seller Central, Amazon Media Services, etc.)


  • Bachelor's degree is required. Marketing degree preferred

  • 5-7 years of relevant work experience in digital marketing specifically SEM, SEO, paid social and Amazon

  • 3-5 years managing a digital marketing team

  • Experience at a media agency managing global clients

  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment

  • An organized individual with great attention to detail and focus on quality of results

  • A self-motivated individual; a good team player

  • Strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership

Compensation and Benefits

  • Competitive salary

  • Flexible work location

  • Eligibility for company bonus program

  • Health, dental and vision insurance

  • PTO

  • 401k plan

  • Short Term Disability

Read Full Job Description
Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • Google Big Query Databases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • Google OptimizeAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe Creative Cloud - Full SuiteDesign
    • JIRAManagement
    • Monday.comManagement
    • SlackManagement
    • WordpressCMS
    • MagentoCMS
    • NetsuiteCMS
    • BrontoEmail
    • UnbounceLead Gen


Tall Ridge has 2 office locations: our main office is in Northbrook, and our satellite office is at TechNexus, located in downtown Chicago

An Insider's view of Tall Ridge

What are some social events your company does?

Happy hours, bag tourneys, Halloween costume contests, and Friday lunches are just some of the fun group events we've had.


Office Manager

What projects are you most excited about?

Each day I am excited to build data systems and connections that run while my team sleeps. Then the company is free to plan and work creatively, driving real growth on a steady foundation.


Database Administrator

How has your career grown since starting at the company?

I moved up from customer service to copywriting and learned many important skills since starting my new position. Customer service here taught me how to navigate processes and think on my feet. My current position is teaching me to think more creatively and to look at problems from a different perspective.



How do you make yourself accessible to the rest of the team?

I look forward to greeting each team member almost every day. Through team meetings, hallway conversations, one on ones and doorway discussions, I generate energy from my interactions with the team. The close knit connection provides a meaningful and engaging atmosphere. People really care about each other at DCG

John MacEntee


What does your typical day look like?

Project management responsibilities are 10%-15% of my day. Working with SQL/BigQuery and database's infrastructure is around 20%-25% of my day, working with Python for non-modeling tasks is around 20% and working with ML and statistical models around 25% of my time. The rest is dedicated to learning something new!


Lead Data Scientist

What are Tall Ridge Perks + Benefits

Tall Ridge Benefits Overview

Many of us consider our people to be our best perk but to sweeten the deal, we also have a pretty awesome list of conventional (and less conventional) perks and benefits including competitive salaries, health benefits, a 401K matching plan with immediate vesting, generous and flexible paid time off, tuition reimbursement, and great employee discounts on our products. Not to mention, we regularly partake in happy hours, company-sponsored events, oh yeah, and snacks & drinks too of course!

Volunteer in local community
Tall Ridge participates in local volunteer activities such as Feed my Starving Children.
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Tall Ridge employees can contribute up to $2700 annually to their FSA.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Tall Ridge employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted At team's discretion.
Pet Friendly
Tall Ridge is dog-friendly! They are so important they have their own calendar.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Paid industry certifications
More Jobs at Tall Ridge1 open job
All Jobs
North Suburbs
Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now
Save jobView Tall Ridge's full profileSee more Tall Ridge jobs