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Senior Director Demand Generation

Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now

Company Background

Direct Commerce Group, LLC (DCG) is a growing and entrepreneurial business with multiple areas of focus. Privately held and well capitalized by private investors and internet industry veterans, DCG currently operates Tall Ridge and Office Designs.

Tall Ridge (www.tallridge.com) is a full-service digital marketing agency focused on helping brands like Hydro Flask, Boll & Branch and Gerber Gear succeed on Amazon and other online marketplaces.

Office Designs (www.officedesigns.com) is an e-commerce business focused on offering high-end ergonomic seating, modern office furniture, and office décor products to small and mid-size businesses. Full-service offerings include design and layout services, curated product offering and installation. Because of our capabilities, we are selectively authorized to offer high-quality brands such as Herman Miller, Steelcase, Humanscale, and Haworth.

Position Summary

DCG marketing team is seeking an experienced, results-driven professional to drive overall media strategy and execution for our clients. The ideal candidate is a passionate marketing leader who has a track record of achieving (and measuring) great results through various digital channels including SEM, Amazon, SEO and paid social marketing. He or she will manage a multi-million-dollar budget and work with various stakeholders to drive business outcomes including new customer acquisition, awareness, product adoption and sales for DCG owned properties and our clients. This marketing leader needs to be passionate about measuring results and ROI and not driving short-term results at the expense of long-term gain. He or she will be known for testing and innovating in new areas and leveraging opportunities to scale the program based on results.

Key Responsibilities

  • Manage DCG advertising budgets across all channels including Amazon, SEM, SEO and social platforms for all campaigns

  • Work closely with VP of Business Development to penetrate the digital agency market and espouse the benefits of Tall Ridge’s suite of services

  • Lead all DCG client communications related to media

  • Select and manage content partner to power ongoing authoritative SEO content creation for OfficeDesigns.com and TallRidge.com

  • Implement plan to ensure OfficeDesigns.com and TallRidge.com are consistently SEO optimized

  • Oversee ongoing Amazon SEO A/B testing plan execution to drive organic ranking improvements for our clients

  • Manage SEM team responsible for optimizing client spend across all Amazon paid search platforms (including Amazon Sponsored Products, Sponsored Brands and Product Display, etc.)

  • Oversee team responsible for Amazon promotion execution (e.g. lightning deals, coupons, promos, etc.)

  • Keep internal team and clients aware of any new Amazon programs and could benefit them on an ongoing basis

  • Oversee and direct OfficeDesigns SEM budget spend strategy

  • Set up testing plans (copy, ads, landing pages) for continuous performance improvement

  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid search objectives

  • Work closely with OfficeDesigns Marketing team to ensure paid efforts are aligned with monthly spend, revenue and ROI goals

  • Work closely with the Analytics and Finance team to measure and report results to DCG leadership

  • Utilize various reporting interfaces and campaign management software as applicable (Tableau, Google Analytics, Amazon Seller Central, Amazon Media Services, etc.)


  • Bachelor's degree is required. Marketing degree preferred

  • 5-7 years of relevant work experience in digital marketing specifically SEM, SEO, paid social and Amazon

  • 3-5 years managing a digital marketing team

  • Experience at a media agency managing global clients

  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment

  • An organized individual with great attention to detail and focus on quality of results

  • A self-motivated individual; a good team player

  • Strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership

Compensation and Benefits

  • Competitive salary

  • Flexible work location

  • Eligibility for company bonus program

  • Health, dental and vision insurance

  • PTO

  • 401k plan

  • Short Term Disability

Read Full Job Description
Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • Google OptimizeAnalytics
    • Adobe Creative Cloud - Full SuiteDesign
    • Monday.comManagement
    • SlackManagement
    • WordpressCMS
    • MagentoCMS
    • NetsuiteCMS
    • BrontoEmail
    • UnbounceLead Gen


DCG has 2 office locations: our main office is in Northbrook (722 Landwehr Rd), and our remote office is at TechNexus, located in downtown Chicago.

An Insider's view of Direct Commerce Group

What are some social events your company does?

Cosmic bowling, ping pong tourneys, Halloween costume contests, and happy hours are just some of the fun group events we've had.


Marketing Operations Manager

How has your career grown since starting at the company?

I started at DCG seven years ago as a Graphic Designer and have advanced into the Creative Director role. In my time here, I have been empowered to make some really impactful changes, including creating the individual identities for all of our brands as well as creating profitable marketing materials.


Creative Director

How do you make yourself accessible to the rest of the team?

I look forward to greeting each team member almost every day. Through team meetings, hallway conversations, one on ones and doorway discussions, I generate energy from my interactions with the team. The close knit connection provides a meaningful and engaging atmosphere. People really care about each other at DCG

John MacEntee


What are Direct Commerce Group Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
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Please send resume and a short summary of why this role interests you to [email protected] and make sure to mention Built In Chicago in the subject line of the message.
Apply now
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