Senior Director, Integrated Digital Marketing, ProFlowers.com

| Chicago

Calling All Dynamic Digital Ecommerce Marketing Disruptors!

Senior Director, Integrated Digital Marketing, ProFlowers.com

Reporting to the SVP/GM, ProFlowers, our Sr. Director, Integrated Marketing, will be responsible for setting and leading the brand marketing strategies, driving innovation, and all brand-building activities of this business unit, partnering with the marketing center of excellence on channel level execution. You will have accountability for the development of a multi- channel marketing strategy: creating a road map which will include delivering on the following: determining the optimal marketing mix and budget with a data driven and customer centric lens,while actively managing our performance marketing tactics and campaigns You will be strategic and hands on in your approach to representing the brand's goals, helping to re-establish the brand as a digital disruptor in the space, while also having the expertise to provide tactical direction across all channels of marketing including SEM, SEO, Social, Email, Affiliate and Traditional marketing. l. Additionally, responsible for launching an enhanced retention program including our email go to market strategy and launching an email program.

What We are Looking For:

Our ideal candidate will have had hands-on experience managing a range of marketing channels execution for a highly recognizable .com business and understands the importance of both brand building and revenue and traffic-generating marketing vehicles. You have demonstrated success in building out a 3-year roadmap to support business growth and leading a comprehensive strategy to help the brand gain awareness that also drives sales volume. Additionally, you are customer centric in your approach and in building marketing strategies and tactics, and are data driven in your decision making. Open mindedness, flexibility, and a concise and persuasive communication style that encourages action that allows you to confidently present to executive stakeholders (these characteristics are all part of your DNA!)

What You Will Contribute:

  • Responsible for building a comprehensive marketing strategy and plan while supporting execution with a brand-driven focus on the business and the customer (be the brand champion) used to grow reach, awareness, efficient conversions, and lifetime value.
  • Responsible for determining marketing spend levels and resource allocations optimizing for both brand building and traffic driving activities assisting in building and maintaining the budget.
  • Responsible for developing and coordinating the deployment of integrated marketing plans as well as and monitoring campaign execution reporting back to the business on results and program updates and any course correction needed
  • Oversee and grow web analytics to provide in-depth analysis of website and channel performance through analysis of traffic, the conversion funnel, average order size, and ROI to make recommendations and implement strategies for improvement. Adjust programs based on budget and ROI to maximize growth
  • Responsible for maximizing customer lifetime value through direct communications and promotions, and building out and maintaining the customer journey and key customer insights needed to support and drive the business
  • Support and advise the business on pricing and discount strategy, product development as it relates to competitive market opportunities and consumer needs, and on determining market position vis-à-vis the competition
  • Assist in refreshing an updated brand style guide and brand architecture
  • Share results and recommendations with key stakeholders and senior management.

 

Summary of Qualifications:

  • Accomplished digital and direct marketing leader with 5-10 years of developing acquisition and retention marketing strategies and leading and inspiring teams to execute those strategies.
  • Well-versed in all aspects of digital marketing, analytics and consumer insight with a strong focus on ROI metrics.
  • Proven success creating and executing effective brand strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.
  • Strong marketing aptitude, including strategic direction setting, campaign conceptualization, and communication strategy development.
  • Willingness to travel between the Chicago and San Diego offices
  • Self-starter with superior time management, project management and organizational skills
  • Exceptional data-analysis skills and ability to communicate findings effectively in a non-technical manner
  • Self-motivated, resourceful and creative mindset
  • Strong collaboration and cross-functional team experience
  • Experience in a gifting business a plus
  • MBA from a top tier university

What You Can Expect from Us:

  • The chance to make your mark by escalating the trajectory of a recognized brand
  • Support from a strong leader
  • Career opportunities within a large company
  • Competitive compensation package
  • Excellent total rewards program
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

In the heart of the Loop!
1 N. Dearborn St., Chicago, IL 60602

Insider's spotlight

How does the company support your career growth?

At FTD, I’m empowered to chart my own career path and develop in the areas that interest me most – within and outside my team. In the past year, I’ve been able to job shadow in our call center, work in two of our distribution centers, participate in focus groups and contribute to cross-collaborative projects outside my expertise.

LaTonya

Manager, Talent Management and OD

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, Sincerely, etc.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, Target, and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Daily Meals Provided
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Pet Friendly
At some locations, employees can bring their dogs to work.
Fitness Subsidy
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
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