Home Chef
Home Chef is a meal solution provider through online meal kit delivery service and in store.
Chicago, IL
Hybrid

Senior Director Lifecycle Marketing

Sorry, this job was removed at 11:23 a.m. (CST) on Tuesday, August 31, 2021
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.


As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks.


We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.


Summary of Responsibilities: 

The Senior Director of Lifecycle Marketing manages a talented team that is responsible for building our relationship with our consumers via engagement marketing channels (email, SMS, push, in-app messages) and paid channels (direct mail, programmatic, social). Partnering with our Media, Brand and Product Management teams, the Senior Director will spearhead efforts to increase customer engagement and retention, build segmented customer journeys and bolster the customer communications experience. The Senior Director will have a vision for the best customer experience and will lead the team to develop and deploy the most effective and innovative multichannel lifecycle programs with an agile “test and learn” mindset, focused on maximizing customer lifetime value, loyalty and retention.

Detailed Responsibilities:

  • Develop and oversee execution of Home Chef’s lifecycle marketing strategies including growth, retention and win-back marketing across a portfolio of engagement marketing and paid channels
  • Manage team of five providing day-to-day guidance and support for continuing professional development
  • Set annual, quarterly and monthly plans, and drive results rolling up your sleeves when needed as you grow and inspire your team
  • Develop measurable, omni-channel, lifecycle marketing programs that focus on building a relationship with the consumer to drive engagement, retention and LTV
  • Partner with Brand and Product teams to align on campaign calendars
  • Lead engagement marketing A/B testing. Communicate test results to stakeholders and continuously iterate.
  • Continuously test and optimize to increase engagement and revenue
  • Bring thought-leadership in all things relating to lifecycle marketing, including understanding the customer, segmentation, designing strategies and campaigns that drive business metrics
  • Understand and follow direct-to-consumer eCommerce and retention marketing trends
  • Monitor list health, data hygiene, and email deliverability and respond to situations that impact IP reputation, domain reputation, or both. 

Qualifications:

  • A minimum of 7 years of experience driving direct-to-consumer lifecycle, retention or customer marketing strategy across multi-touch, omni-channel programs
  • 5+ years managing a team of people (recruitment, management and coaching and development)
  • Expertise in gathering and analyzing insights from users to create compelling lifecycle campaigns and segments to drive customer conversion and retention 
  • Ability to organize a team to deliver multiple long-term strategic projects simultaneous with day-to-day execution responsibilities
  • Advanced analytical problem solving and delivering on key KPI targets
  • Ability to tell a story and frame actionable insights from data
  • Advanced lifecycle marketing skills including A/B testing, SQL, segmentation and experience working directly in ESPs, especially with Salesforce
  •  Experience managing legal compliance with CAN-SPAM and similar regulations
  • 4 year degree

  • The requirements listed above are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

#LI-LM1


Perks/Benefits:

- Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date 

- Company paid Life Insurance, Short Term Disability and Long Term Disability

- 401k Employer match - 50% on the $1, up to 6% of the employee's earnings 

- We offer flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses

- Flexible paid time off (PTO) policy, plus sick days 

- Generous Parental Leave 

- Great Work/Life Balance – We value and support each individual team member

- Quarterly company-wide “Town Hall” meetings 

- Ongoing professional development opportunities by level and function

- Your choice of Windows or Mac laptop, plus an extra screen 

- Onsite gym 

- Weekly Fooda credit

- Newly renovated office in the historic Old Main Post Office which is located close to multiple Metra and CTA options

- Employee discounts through Perkspot

- Discounts on Home Chef meal kits and at Kroger stores

- Casual dress in a fun, friendly and collaborative work environment


Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!


Home Chef is an equal opportunity employer.


To view the California Applicant Notice click here


See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Home Chef Perks + Benefits

Culture
Volunteer in local community
We offer volunteer days at The Greater Chicago Food Depository. Our Employee Resource Groups are actively engaged in volunteer events throughout the year.
Partners with nonprofits
Home Chef has partnerships with The Greater Chicago Food Depository and Feeding America.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Flexible work schedule
You know your schedule best!
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
CookOUT (LGBTQ+), Black ERG, Parents Group, Women's Group and Home Chef DEI Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Home Chef hosts company outings Semi-annually.
Free daily meals
Weekly Fooda credit which equals to one company paid lunch per week .
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted at team's discretion.
Onsite office parking
Recreational clubs
Home-office stipend for remote employees
We are currently offering $50 per month to all remote employees to help pay for home office expenses
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Home Chef hosts lunch and learn meetings once per quarter.
Promote from within
Continuing education stipend
Paid industry certifications

Additional Perks + Benefits

We are always looking at new perks and benefits to offer to our employees.

More Jobs at Home Chef

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Home ChefFind similar jobs like this