Senior Director Lifecycle Marketing
Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks.
We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.
Summary of Responsibilities:
The Senior Director of Lifecycle Marketing manages a talented team that is responsible for building our relationship with our consumers via engagement marketing channels (email, SMS, push, in-app messages) and paid channels (direct mail, programmatic, social). Partnering with our Media, Brand and Product Management teams, the Senior Director will spearhead efforts to increase customer engagement and retention, build segmented customer journeys and bolster the customer communications experience. The Senior Director will have a vision for the best customer experience and will lead the team to develop and deploy the most effective and innovative multichannel lifecycle programs with an agile “test and learn” mindset, focused on maximizing customer lifetime value, loyalty and retention.
Detailed Responsibilities:
- Develop and oversee execution of Home Chef’s lifecycle marketing strategies including growth, retention and win-back marketing across a portfolio of engagement marketing and paid channels
- Manage team of five providing day-to-day guidance and support for continuing professional development
- Set annual, quarterly and monthly plans, and drive results rolling up your sleeves when needed as you grow and inspire your team
- Develop measurable, omni-channel, lifecycle marketing programs that focus on building a relationship with the consumer to drive engagement, retention and LTV
- Partner with Brand and Product teams to align on campaign calendars
- Lead engagement marketing A/B testing. Communicate test results to stakeholders and continuously iterate.
- Continuously test and optimize to increase engagement and revenue
- Bring thought-leadership in all things relating to lifecycle marketing, including understanding the customer, segmentation, designing strategies and campaigns that drive business metrics
- Understand and follow direct-to-consumer eCommerce and retention marketing trends
- Monitor list health, data hygiene, and email deliverability and respond to situations that impact IP reputation, domain reputation, or both.
Qualifications:
- A minimum of 7 years of experience driving direct-to-consumer lifecycle, retention or customer marketing strategy across multi-touch, omni-channel programs
- 5+ years managing a team of people (recruitment, management and coaching and development)
- Expertise in gathering and analyzing insights from users to create compelling lifecycle campaigns and segments to drive customer conversion and retention
- Ability to organize a team to deliver multiple long-term strategic projects simultaneous with day-to-day execution responsibilities
- Advanced analytical problem solving and delivering on key KPI targets
- Ability to tell a story and frame actionable insights from data
- Advanced lifecycle marketing skills including A/B testing, SQL, segmentation and experience working directly in ESPs, especially with Salesforce
- Experience managing legal compliance with CAN-SPAM and similar regulations
- 4 year degree
- The requirements listed above are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
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Perks/Benefits:
- Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date
- Company paid Life Insurance, Short Term Disability and Long Term Disability
- 401k Employer match - 50% on the $1, up to 6% of the employee's earnings
- We offer flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
- Flexible paid time off (PTO) policy, plus sick days
- Generous Parental Leave
- Great Work/Life Balance – We value and support each individual team member
- Quarterly company-wide “Town Hall” meetings
- Ongoing professional development opportunities by level and function
- Your choice of Windows or Mac laptop, plus an extra screen
- Onsite gym
- Weekly Fooda credit
- Newly renovated office in the historic Old Main Post Office which is located close to multiple Metra and CTA options
- Employee discounts through Perkspot
- Discounts on Home Chef meal kits and at Kroger stores
- Casual dress in a fun, friendly and collaborative work environment
Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Home Chef is an equal opportunity employer.
To view the California Applicant Notice click here