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Senior Director of Marketing

| Chicago

BenchPrep is a comprehensive learner success platform that puts the focus on the learner’s needs.

Based in Chicago, BenchPrep is the leading provider of an advanced white label online learning platform and enables the world's leading education and training companies to deliver best-in-class digital learning programs. The company’s modern cloud-based platform is transforming the professional education space, with many of the largest credentialing bodies, associations, and training organizations in the world now delivering learning programs through BenchPrep. Customers include ACT, Becker Professional Education, AAMC, CFA Institute, CompTIA, GMAC, Institute for Supply Management, ASCM, Hewlett Packard Enterprise, NCBE, ProLiteracy, HR Certification Institute, Richardson Sales Training, Hobsons, McGraw Hill Education, OnCourse Learning, and Houghton Mifflin Harcourt. More than 4 million learners have used BenchPrep’s platform to attain academic and professional success. To discover more about BenchPrep, please visit www.benchprep.com.

Overview:

We are looking for a Senior Director of Marketing who will be responsible for developing, executing, and overseeing the overall marketing strategy, including tactical implementation.

With a focus on demand generation, increasing pipeline velocity, and brand enhancement, we are searching for a leader who can drive pipeline with detailed content and who can tell a provocative BenchPrep Story.

To increase our visibility in the marketplace and drive growth, we are seeking an experienced and creative Senior Director of Marketing to lead our team. This is a hands-on management role that will execute brand strategy, positioning, event execution, multi-channel campaigns, lead generation, content strategy and pipeline velocity.

This person will be data driven with a focus on delivering highly measurable marketing impact, but will also need to have good mentorship capabilities, strong business acumen, a strategic flair for developing campaigns, the ability to craft a story, and a keen focus on measurable outcomes that drive results. We need a passionate leader who is ready to work closely with our product and sales teams, and deliver leads who convert to real opportunities.


Responsibilities:

  • Planning, development and execution of strategic marketing initiatives to build pipeline and drive revenue
  • Execute tactical marketing activities that support overall strategy, like writing, editing, building frameworks for new strategies
  • Work with sales and product teams to segment audiences appropriately by personas, markets, pipeline stages, etc.
  • Create and manage annual marketing budget
  • Create, measure and track marketing reports for greater visibility into user behavior
  • Work with Product team to market new tools and products to drive new customer acquisition and revenue growth
  • Develop and execute our PR and thought leadership strategy in both existing and new markets
  • Oversee all trade show and event strategy and tactical implementation of pre, post, and onsite marketing involvement
  • Identify and manage third-party suppliers when outsourcing is necessary and cost efficient
  • Partner closely with Executives, Sales, Customer Success and Product teams

What You’ll Need to Succeed:

  • Minimum of 6-10 years of experience in a B2B Marketing environment, with experience in the SaaS industry
  • 3+ years of proven leadership and management experience
  • Bachelor’s Degree in Marketing or related discipline
  • In-depth experience in planning and executing multi-channel, multi-touch, marketing programs including email campaigns, social media, trade shows and events, PR releases, and inbound strategies for acquisition
  • Familiarity with Hubspot or similar sales and marketing automation tools; especially with reporting
  • Familiarity with Salesforce, and pipeline management
  • Experience articulating and managing corporate brand
  • Knowledge of emerging technology and marketing trends
  • Excellent presentation skills, both written and verbal, and able to deliver high quality presentations
  • Ability to multi-task, meet deadlines and prioritize projects
  • Highly motivated and self-learner with commitment to details and quality
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TrelloManagement
    • HubSpotCRM
    • ZohoCRM

Location

We are located in the Willis Tower, right in the heart of downtown Chicago.

What are BenchPrep Perks + Benefits

BenchPrep Benefits Overview

BenchPrep provides a full suite and wide variety of benefits and perks. We offer an incredibly competitive medical plan and insurance benefits, while also fostering a culture that allows employees to have fun in the office. Do things like a ping-pong table, casual dress, fully-stocked kitchen, and regular Friday Happy Hour interest you? Scroll down to learn more about those items and see what else BenchPrep has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax dollars can be set aside for medical, dental, and vision ($2,650/yr) for employees or dependents with or w/o enrolling in our insurance program. Daycare & elder care allows for up to $5,000/yr
Disability Insurance
We offer employees Short Term Disability coverage at 60% of their weekly salary with a $1500 weekly max. Long Term = 60% of their monthly salary with a $10,000 monthly max.
Dental Benefits
BenchPrep offer 3 dental plans--all of which cover 100% of the cost of preventative care including cleanings twice a year and exams.
Vision Benefits
BenchPrep’s vision insurance plans provide annual eye exams for a $10 copay and a $130 allowance toward frames and/or contacts.
Health Insurance Benefits
BenchPrep’s health insurance plan with BCBS of IL has a low deductible and BenchPrep pays 90% of the monthly premium for employees AND their dependents.
Life Insurance
Up to 3x annual salary, $500k max of voluntary life insurance & accidental death & dismemberment insurance. Spouse & dependent children plans available too.
Onsite Gym
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Retirement & Stock Options Benefits
401(K)
BenchPrep’s 401k retirement plan offers a a cost effective employee retirement plan. The plan offers Roth and Pre-tax Investment options.
401(K) Matching
BenchPrep contributes 3% of an employee’s annual base salary, regardless of how much the employee contributes, which is immediately vested.
Child Care & Parental Leave Benefits
Generous Parental Leave
BenchPrep offers generous paid parental leave for new parents with at least 6 months of service, including a paid leave policy for foster parents.
Flexible Work Schedule
BenchPrep offers flexible work schedules as needed for employees.
Remote Work Program
BenchPrep offers Remote Work as an option for employees.
Vacation & Time Off Benefits
Generous PTO
BenchPrep’s offers 12 days off in year 1, increasing each year & going up to 24 days for employees of five years or longer. The office closes for major holidays and the entire week of Xmas-New Years
Paid Holidays
BenchPrep closes its office for all major holidays, including MLK day, Presidents' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas THROUGH New Years Day.
Paid Sick Days
BenchPrep employees receive 5 sick days per year in addition to their PTO.
Perks & Discounts
Beer on Tap
We've got 2 beers on tap regularly, and a refrigerator stocked with bottled brews and liquor as well that is frequently "tapped" into.
Casual Dress
BenchPrep does not have a formal dress code and encourages employees to wear whatever makes them comfortable.
Commuter Benefits
Transit and Parking benefits: Employees may elect up to $260/month for pre-tax allocation for mass transit & parking expenses for commuting to BenchPrep, including Metra, Ventra and parking facilities
Company Outings
BenchPrep has regular outings that include Cubs rooftops, boat trips on Lake Michigan, off-site happy hours, poker nights, game nights, foodie dinners, and a holiday party, among other events.
Free Daily Meals
We provide a $12.50 daily stipend for employees every day via Fooda (https://www.fooda.com/resources/case-study/how-tech-startup-benchprep-made-lunch-powerful-part-its-culture).
Stocked Kitchen
FULLY stocked! Beverages = Soda, Coffee, Tea, RedBull, Juice, Vitamin Water, etc. Food = if you can think of the snack, we probably have it or some variation. Employees will never go hungry here.
Happy Hours
We have a standing in-office happy hour that starts at 4:00 PM on Fridays, but never feel constrained to limit this into being a once a week occurrence.
Fitness Subsidies
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Professional Development Benefits
Job Training & Conferences
Employees are provided an annual stipend to attend external training evens or conferences.

Additional Perks + Benefits

Competitive salary, valuable stock options, and company sponsored 401(k) • Fun, meritocratic, mission driven, dynamic work culture • Commitment to fostering positive office culture (included, but not limited to, monthly company dinners, quarterly outings, an in-office ping pong table, cocktail hours, poker nights, etc.)

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