Overview
A BIT ABOUT US
The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands. Experience is any valuable interaction between a brand and consumer, and it's the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it's the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences. To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience. Yet none of this can be achieved without our investment in people and culture. We're committed to breaking down silos to create more efficient and better-connected working processes. That's why we are a people-first agency, built to serve consumer-first brands.
TMS/HAVI requires all of its US based employees to be fully vaccinated against COVID-19, unless a reasonable accommodation is approved.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers. Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly. Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together. Closer insights, closer connections and closer collaboration breed better, more effective work. It's this dedication to getting closer that drives us to go further.
WHO WE WORK WITH
We apply insightful, strategic, brand-building processes to the creation industry-leading, award-winning promotions, digital experiences, retail activations, CRM and loyalty programs, premiums and brand events.
Our clients include McDonald's, bp, Mitsubishi, T-Mobile and more!
WHY WE THINK YOU WILL LOVE THIS ROLE
As an Experience Strategist, you will help craft promotions, digital strategies, and run research projects from the ground up.
From games to sweeps and ongoing loyalty programs, we need a star that understands how to compel consumers to action via promotional tactics.
Responsibilities
WHAT YOU WILL BRING TO THE AGENCY
You are the type of Strategist that can dig deep into research while also owning a room during a presentation. You are passionate about connecting brands and consumers, and consistently generate insights with depth and human truths at their core. Crafting remarkable creative briefs and synthesizing research is your jam, and you thrive off connecting the dots between brand goals and consumer actions.
You have a deep understanding of consumer promotions and loyalty, and love finding strategic, influential, and innovative ways to engage with consumers.
RESPONSIBILITIES
Support the VP, Strategy & Experience on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in branded activations and promotions
Digging deeper on the details:

• Support account and partnership teams by arming them with regularly updated consumer insights and key takeaways
• Build strategy plans, communication hierarchies, personas, and white papers of varying complexity while still being understandable by non-marketers
• Work closely with creative, UX/UI specialists, account, and technology team members to bring those strategies and concepts to life
• Partner with digital teams to deliver behavior-changing promotions and activations that deliver on KPIs and brand love
• Stay current on industry trends and standard methodologies across digital, branded messaging, and promotions (sweeps, games, and contests)
• Be a source of inspiration, innovation, and dedicated ambassadorship of the strategy space

Desired Skills & Experience
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• 3-5+ years in digital strategy and marketing; Agency experience required
• Experience working with research tools such as Mintel, Simmons/MRI, Iconoculture and more required
• Understanding of how marketing programs can be executed across digital platforms (social, mobile, ecommerce, etc.)
• Experience digging into data and research, and locating actionable insights
• Experience partnering with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Fantastic presenter and storyteller; able to present complex ideas clearly
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Experience with building promotions and loyalty initiatives that drive action
• Relevant experience with promotions for a variety of clients, including retail and QSR that are activated digitally and in-store

EMPLOYMENT REQUIREMENTS
US based employees must be fully vaccinated against COVID-19 by the date of hire to be considered. Proof of vaccination is required.
Benefits
The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.
Thank you for your interest in The Marketing Store.
Please note that we will only contact candidates who are selected for an interview.
The Marketing Store is an equal opportunity employer.
We do not accept unsolicited calls, resumes or candidate referrals from recruiters and agencies.