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Senior Field Marketing Manager

| Chicago

Job Description

SilkRoad is seeking a Senior Field Marketing Manager to create and execute strategic, integrated marketing programs focused on generating revenue pipeline from sales territory while delivering an exceptional SilkRoad experience. This critical role concentrates on working with territory field sales and bringing to bear the full resources of the marketing team, including cross-team projects and coordination, customer and industry events, and appropriate digital channels, and other media to ensure pipeline growth. As an integral part of the Marketing Team, the Senior Field Marketer helps drive SilkRoad's go-to-market and go-to-customer strategies and supports channel marketing, influencer marketing and brand leadership, ensuring that SilkRoad's marketing and sales strategies are executed at the territory level.

Key Responsibilities:

  • Partners with sales, product marketing, corporate marketing, customer success, expert services and other team to define and execute consistent, mulit-threaded campaigns to reach our target prospects.
  • Recommends, builds, and executes Account-Based Marketing campaigns designed to build pipeline, grow deal sizes and close business; deploys full range of marketing technologies to assist and support program success.
  • Creates and develops pipeline acceleration activities to increase deal velocity.
  • Builds programs that target c-level executives and buyers in prospect organizations, particularly in key large deals (one to one marketing).
  • Supports customer events and roadshows, including trade shows, online web events, road show seminars, and others to be determined that target prospects and customers.
  • Manages the SilkRoad partner marketing program ensuring that each activity has measurable results and work with the sales team to ensure follow-up.
  • Drives cross-departmental coordination working with services and sales for both customer activities as well as partner activities
  • Works with and coordinates creative and digital services of the marketing team, along with a vendor team of oursourced servicers to ensure program success.
  • Develops a KPI system to track field marketing and sales success.
  • Manages a field marketing and event budget and ensures compliance.
  • Evaluates ROI and performance and makes recommendations to ensure continuous improvement;

Required Skills

  • Able to create and work a quarterly marketing plan and execute tactical activities to drive desired outcomes.
  • Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
  • Able to write in a clear, concise and professional manner.
  • Excellent verbal and writing skills.
  • High energy, enthusiasm, initiative, and creativity.
  • Self-starter who enjoys working in a fast-paced environment.
  • Strong cross-functional team player with a positive attitude.
  • Proficient with sales and marketing automation technologies (CRMs, MASs, ABM technologies, sales enablement technologies).

Required Experience

  • Bachelor's degree in Marketing or related field required.
  • Minimum of 6-8 years of directly relevant, hands-on B2B marketing experience required.
  • Demonstrated understanding of customer acquisition process, sales pipeline and marketing's impact on revenue required.
  • Knowledge of Account-Based Marketing (ABM) strategies and execution preferred.
  • Consistent track record managing and executing marketing programs and events and exceeding demand targets.
  • Demonstrated success in recommending, building, and executing integrated marketing campaigns required.
  • Demonstrated ability and understanding of data analysis and segmentation to support marketing campaigns.
  • Experience collaborating with multiple stakeholders across marketing teams, sales, services, and with field sales leaders and channel resources to create and implement regional marketing plan to generate leads and accelerate pipeline opportunities
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100 S Wacker Dr, Suite 425, Chicago, IL 60606

An Insider's view of SilkRoad

What are some social events your company does?

We hold social events in the office often at SilkRoad. We have an awesome culture here, so we often have social events to celebrate birthdays, weddings, baby showers, etc. of employees in our Chicago office. We also always have social events when remote employees are in the Chicago office. For example, the other week we had a “game day” at the end


Inside Sales Representative

How do you collaborate with other teams in the company?

My role is to actively work with client company executive sponsors and their subject matter experts and to also play a unique role internally within SilkRoad. I collaborate internally with marketing, sales, services, product management & development to bring forth the client’s voice, industry knowledge/trends, best-practices, & thought leadership.


Talent Activation Director

What are SilkRoad Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Vacation & Time Off Benefits
Generous PTO
Flexible Time Off - SilkRoadies love the Flexible PTO policy. Flexible Work Environment - For most positions, you control where and how the work gets done.
Perks & Discounts
Commuter Benefits
SilkRoad offers commuter spending accounts
Fitness Subsidies
Health & Well-being plans - What’s more important than the health and well-being of you and your family? That’s why SilkRoad pays the majority of the cost for your benefits.

Additional Perks + Benefits

Flexible Work Environment - For most positions, you control where and how the work gets done. Of course there are some jobs that do require more structure, particularly those that directly interface with our customers, but our overall philosophy is that you control your work dynamics and the results are what matter most.

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