Senior Growth Marketing Manager, Demand Generation
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. Affirm, Inc. proudly includes Affirm, PayBright, and Returnly.
Our Marketing team builds world-class marketing solutions that communicate the value of Affirm’s product suite to merchants and retailers. We implement creative solutions to expand the awareness, consideration, and adoption of Affirm through marketing. Our goal is to help merchants expand their user base by offering shoppers a different way to pay.
The Demand Generation Manager will join the Business Growth Marketing team and lead our Merchant Growth campaigns’ development and execution. They will build paid media campaigns to support results-oriented merchant growth goals. They will translate our value propositions into meaningful marketing plans that reach target audiences at scale.
This is an exciting opportunity for someone who thrives in a fast-paced, mission-driven start-up organization! The ideal candidate will supervise and work hand-in-hand with a small team, focused on crafting marketing programs to drive top-of-funnel growth - including SEM, paid social, email marketing, display, ABM, and CCTV. This candidate should also have excellent organizational and interpersonal skills to execute campaigns successfully.
This manager will work closely with the lifecycle, marketing ops, and sales teams to nurture prospects in the funnel. They will collaborate with the creative team to develop campaign assets. They will coordinate with the analytics and engineering teams to ensure all marketing programs have appropriate tracking and attribution, and frequently report out campaign performance with cross-functional partners and leadership.
What You’ll Do
- Develop and supervise the multi-channel paid media program strategy to support our merchant acquisition goals across various segments
- Utilize data and emerging trends to identify new channel and campaign opportunities
- Be a hands-on manager of paid campaigns, including setting up accounts, creating campaigns from scratch, A/B testing, optimizing assets and targeting, and delivering performance reports
- Collaborate with Creative team for campaign assets - including ad copy, images, video, content, and landing pages
- Collaborate with analytics team to define critical metrics and develop internal and external campaign performance dashboards.
- Share campaign performance, make recommendations for campaign improvements, and share key findings across the marketing organization
- Ensure all digital marketing activities are tagged and tracked appropriately
- Lead the Account-Based Marketing (ABM) campaigns and strategy for Affirm’s sales organization to drive mid-market and enterprise lead generation
What We Look For
- 7+ years of B2B marketing experience focused on inbound marketing, demand generation, paid media, and/or account-based marketing
- BA/BS degree or equivalent work experience
- Hands-on experience working with major self-service ad platforms including Google Ads, LinkedIn, and Facebook
- Consistent track record of scaling top-of-funnel demand generation programs
- 1-2 years of ABM or lifecycle marketing experience is a plus
- Some content marketing and marketing automation knowledge
- Strong analytical, written, and verbal communication skills, especially cross-functionally
- Strong quantitative focus, including experience in marketing metrics. Familiar with or able to learn a variety of business application systems quickly
- A team collaborator who isn’t afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals
- Ability to be both strategic and maintain an eye for tactical detail
Location - Remote U.S.
The majority of our roles can be located anywhere in the U.S. (exclusive of the U.S. Territories) and Canada (with the exception of Quebec).
Please note that visa sponsorship is not available for this position.
#LI-Remote
Affirm is proud to be a remote-first company! Employees in remote roles have the option of working remotely or from an Affirm office in their country of hire, and may occasionally travel to an Affirm office or elsewhere for required meetings or team-building events. Our offices in Chicago, New York, Pittsburgh, Salt Lake City, San Francisco and Toronto will remain operational and accessible for anyone to use on a voluntary basis, subject to local COVID-19 guidelines.
If you got this far, we hope you're feeling excited about this role. Even if you don't feel you meet every single requirement, we still encourage you to apply. We're eager to meet people who believe in Affirm's mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes.
Inclusivity:
At Affirm, People Come First is one of our core values, and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2020 DEI Report.
We also believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
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