Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
As the Sr. Manager of Paid Acquisition, you will join the Acquisition team responsible for driving new client growth. You are a Paid Search expert with experience in other growth/performance marketing channels.
Your primary objective will be to lead the Paid Search team - refining & executing a complex, global strategy, responsible for maximizing profitable performance for the largest Acquisition channel by budget & volume.
You will also explore opportunities to better integrate Paid Search within the Brand & Performance Marketing strategy. This position reports to the Director of Acquisition Marketing.
Your Responsibilities:

• Leadership: Lead and develop a Paid Search team to drive performance, strategy, optimization, and reporting
• Collaboration: Partner with other teams (other Performance Channels, Brand, Analytics, Finance, Product) to align and achieve growth goals
• Strong Analytical Skills: Data-driven approach to optimizing full-funnel performance (CAC:LTV, ROAS, CPA, etc)
• Executive Presence: Represent the Search team in presentations and discussions with Leadership - strategy, performance, forecasting, etc.
• Measurement & Attribution: Support projects that advance our marketing measurement & attribution capabilities
• Test Agenda & Program Expansion: Create & execute data-driven test agenda to continuously optimize performance and profitably scale program, including unifying the Paid Search strategy with other marketing channels and seeking expansion opportunities in new channels to diversify our marketing mix

What it takes to catch our eye:

• A strategic marketer who is intellectually curious, proactive, and collaborative
• People-manager with a track record of high-performing people manager - able to attracting, managing, motivating and develop top talent
• Strong communicator and collaborator who can confidently & effectively connect with key stakeholders
• Experience leading & influencing change to improve marketing performance & measurement

The annual base salary for this position in California and Washington ranges from $135,000 - $183,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Come change how the world works.
At Upwork, you'll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.
Check out our Life at Upwork page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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