Senior Manager, Content Marketing
Founded in 2012 and headquartered in Chicago, IL, Pangea started with the mission of making money transfer simple, fair, and safe. Since then, we’ve strived to enhance security and reduce the costs and pain points of international money transfer.
As Pangeans, we value introspection, accountability, empowerment, excellence, and above all, kindness. We believe in a fierce dedication to customer experience. We know that diversity is the key to innovation and creativity. If you have a growth mindset and you thrive under pressure, you’re a great fit for our team!
RESPONSIBILITIES
- Own the development and delivery of marketing content across all channels, including paid digital, email, social, web, and CRM.
- Partner with other Marketing leaders, as well as the Product and Partnerships teams to support content needs across the organization and manage project prioritization and execution.
- Review, edit and approve copy and creatives while ensuring that Pangea’s brand and voice is consistent across all channels
- Develop and own Pangea’s content calendar and testing agenda. Own KPIs related to content-driven marketing funnel improvements, such as click-through rates on banners and conversion rate on landing pages.
- Manage our SEO agency to execute our SEO content calendar and the pipeline of technical improvements to the site.
- Manage our landing page A/B testing tool (VWO) to develop and deliver an always-on landing page A/B testing learning agenda.
- Manage a team of writers, designers, and front-end developers to drive creative direction, manage priorities, and ensure work quality and brand standards.
QUALIFICATIONS
- 8+ years of experience in marketing, with at least 5 years of experience in content marketing, preferably in the financial services industry.
- 2+ years of experience managing a team of writers, designers, and/or agencies.
- A bachelor's degree in Marketing, Brand Management, or equivalent experience.
- Exceptional copywriting, storytelling, editing, and verbal communication skills.
- Experience developing and owning brand standards, preferably at a startup.
- Hands-on experience using content management systems (preferably WordPress) and web analytics tools (preferably VWO).
- Strong understanding of SEO best practices and experience creating SEO-optimized content.
- Experience ideating and creating TV and Radio commercials is a plus.
Pangea is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.