Senior Manager, Market & Competitive Intelligence (AdTech) at Epsilon

| Chicago
Sorry, this job was removed at 6:33 a.m. (CST) on Friday, October 15, 2021
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
About this Role
The Senior Competitive Intelligence Manager will serve as a market intelligence resource for Marketing Sales, Product, and Executive stakeholders by elevating awareness of adtech/martech product landscapes to inform and shape product differentiation, market positioning and pricing strategy across Epsilon products and verticals. This role will engage across stakeholders to define key information needs, develop research requirements, and conduct detailed product research to identify product-specific competitive advantages and generate compelling sales tools that improve sales effectiveness and product positioning decisions. This person will be working in a collaborative environment developing top-tier competitive positioning to drive clarity and confidence with our sales and client-facing teams.
Principle Duties and Responsibilities
  • Understand the adtech/martech market, current and emerging competitive threats, competitors' solutions, product strengths and weaknesses, strategies, and partnerships
  • Complete primary and secondary research, analysis, and synthesis of information to understand the competitive landscape, competitor profiles, market position, SWOT analysis and selling tactics
  • Develop and maintain key competitors' product offering comparisons, research competitors for changes in product positioning, technologies, and new product launches
  • Formulate competitive sales strategies, positioning and tools (training content, sales alerts, battle cards, product feature and positioning comparisons) to aid sales effectiveness.
  • Collaborate with Product Marketing to create product content to articulate the competitive benefits & differentiators of our product offerings and inform messaging strategies
  • Support Product Management & Marketing product (feature-functionality) gap analysis, competitive threats and product launch strategies derived from competitors' product features, pricing and performance analysis
  • Develop a scalable competitive process and systems that maximizes output, speed, breadth and depth of competitor understanding
  • Create and optimize competitive content refreshes that maximizes value for Sales, Marketing, Product, and Executive stakeholders
  • Analyze and recommend tools and platform(s) to drive scale and efficiency in monitoring, competitive analyses, and reporting

Job Requirements
  • 7+ years of experience in competitive intelligence, research, consulting, sales, presales or product marketing
  • Bachelor's Degree from a 4-year college or university; MBA a plus
  • Industry experience in adtech and/or martech space along with an understanding of industry forces, competitor landscape and product positioning
  • Proven ability to research and analyze markets, products and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools
  • Excellent written and communication skills, and ability to quickly create differentiated positioning and messaging that resonates with prospects, customers and internal stakeholders
  • Leadership and influencing skills, strong ability to partner, align with multiple product/business stakeholders, working in a collaborative team environment
  • Strong sense of accountability, ability to work independently and productively in an unstructured environment
  • Passionate about technology and becoming an expert in the market landscape
  • Proven record of translating and articulating complex concepts into simple and clear messages
  • An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals
  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
  • Creative, resourceful, self-starter who is results oriented and a collaborative team player.
  • Highly organized with good follow through capabilities
  • Tenacious, energetic, curious, and willing to fail-fast; ability to be flexible and manage multiple projects at once

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
#LI-HA1
REF105672N
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
More Jobs at Epsilon106 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Content
Design + UX
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Sales
new
Remote
Project Mgmt
new
Remote
Data + Analytics
new
Chicago
Data + Analytics
new
Remote
Developer
new
Chicago
Developer
new
Chicago
Sales
new
Chicago
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Sales
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Sales
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Remote
Developer
new
Remote
Sales
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Sales
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Marketing
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Project Mgmt
new
Chicago
Design + UX
new
Chicago
Project Mgmt
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Epsilon's full profileSee more Epsilon jobs