Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
About this Role
The Senior Competitive Intelligence Manager will serve as a market intelligence resource for Marketing Sales, Product, and Executive stakeholders by elevating awareness of adtech/martech product landscapes to inform and shape product differentiation, market positioning and pricing strategy across Epsilon products and verticals. This role will engage across stakeholders to define key information needs, develop research requirements, and conduct detailed product research to identify product-specific competitive advantages and generate compelling sales tools that improve sales effectiveness and product positioning decisions. This person will be working in a collaborative environment developing top-tier competitive positioning to drive clarity and confidence with our sales and client-facing teams.
Principle Duties and Responsibilities

• Understand the adtech/martech market, current and emerging competitive threats, competitors' solutions, product strengths and weaknesses, strategies, and partnerships
• Complete primary and secondary research, analysis, and synthesis of information to understand the competitive landscape, competitor profiles, market position, SWOT analysis and selling tactics
• Develop and maintain key competitors' product offering comparisons, research competitors for changes in product positioning, technologies, and new product launches
• Formulate competitive sales strategies, positioning and tools (training content, sales alerts, battle cards, product feature and positioning comparisons) to aid sales effectiveness.
• Collaborate with Product Marketing to create product content to articulate the competitive benefits & differentiators of our product offerings and inform messaging strategies
• Support Product Management & Marketing product (feature-functionality) gap analysis, competitive threats and product launch strategies derived from competitors' product features, pricing and performance analysis
• Develop a scalable competitive process and systems that maximizes output, speed, breadth and depth of competitor understanding
• Create and optimize competitive content refreshes that maximizes value for Sales, Marketing, Product, and Executive stakeholders
• Analyze and recommend tools and platform(s) to drive scale and efficiency in monitoring, competitive analyses, and reporting

Job Requirements

• 7+ years of experience in competitive intelligence, research, consulting, sales, presales or product marketing
• Bachelor's Degree from a 4-year college or university; MBA a plus
• Industry experience in adtech and/or martech space along with an understanding of industry forces, competitor landscape and product positioning
• Proven ability to research and analyze markets, products and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools
• Excellent written and communication skills, and ability to quickly create differentiated positioning and messaging that resonates with prospects, customers and internal stakeholders
• Leadership and influencing skills, strong ability to partner, align with multiple product/business stakeholders, working in a collaborative team environment
• Strong sense of accountability, ability to work independently and productively in an unstructured environment
• Passionate about technology and becoming an expert in the market landscape
• Proven record of translating and articulating complex concepts into simple and clear messages
• An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals
• Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
• Creative, resourceful, self-starter who is results oriented and a collaborative team player.
• Highly organized with good follow through capabilities
• Tenacious, energetic, curious, and willing to fail-fast; ability to be flexible and manage multiple projects at once

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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