Senior Manager of Direct Marketing Channels
Who we are:
Braviant is a leading provider of tech-enabled credit products that combines breakthrough technology and cutting-edge machine learning to transform how people access credit online. Our next-generation approach to lending reduces credit barriers and creates a Path to Prime to help millions of underbanked consumers build credit history, reduce their cost of borrowing, and achieve financial success.
The role:
The Senior Manager of Direct Marketing is a highly visible, critical role on the marketing team at Braviant. This Senior Manager will provide analytical, operational and business leadership to ensure our brands acquire, convert and retain quality customers. The Senior Manager will collaborate with internal stakeholders and external vendors to execute across all direct marketing channels, including direct mail, SEM, email and retention portfolio management.
What you’ll be doing:
- You will manage the execution of Braviant’s largest channel, direct mail, for all brands, which includes managing the relationship between our mail house, data aggregator and several 3rd party data providers
- Additionally, you will own the performance of all digital channels, including email, SEO optimization and paid ad campaigns
- You will work closely with the analytics team to monitor all traditional marketing channel performance to guide overall marketing strategies.
- You will oversee 2 marketing analysts (one for digital and another for traditional)
What you'll bring:
- Bachelor’s degree
- 5+ years experience with marketing channel management, operations strategy or business analytics. You embody Braviant’s core values, especially: you think like an owner and are ready to innovate and iterate.
- Superb analytical, problem-solving and project management skills
- Strong verbal and written communication skills to present findings and recommendations to C-suite
- Extremely comfortable with Excel with the ability to manipulate data and generate graphs.
- You can effectively enable your team to consistently deliver results with a sense of urgency and coaches them to work effectively across teams.
- You hold marketing vendors accountable and continuously strive for the strongest partnerships for best-in-class marketing execution.
- You possess an advanced problem-solving capability and collaborate with the marketing team to build a fluid marketing function.
- You’re comfortable with the unknown: startup life allows for a broad, wide ranging role, but also means priorities and work can change quickly. You should be excited about all this entails!
equally important...
What makes you stand out:
- SQL knowledge or database querying experience
- Experience managing direct mail, email and/or SEM channels within a fintech
What it's like to work here:
We're more than just great snacks, unique outings, a cool office, or swag. We're about achieving results while having fun along the way. We believe in solving problems together and building on each other’s ideas. Our teams are comprised of smart, curious individuals and we encourage everyone to think like an owner, take initiative and drive their careers. Our broad roles provide tremendous opportunities for individuals to acquire new skills, gain exposure to all areas of the business, and quickly see their impact at Braviant.