Equilibria (“EQ”) is a high-growth, omni-channel premium CBD platform for women. We are dedicated to restoring balance to our community — physically and mentally — through our high-quality CBD products, personalized dosage support, and digital journey accompaniment. We are the ONLY CBD company with a dedicated team for 1-on-1 consults and education, and we are deeply mission-oriented. Thousands of women… and their sisters, mothers, grandmothers, and daughters … trust us to provide consistent, medical-grade products, month after month.

Corporate Headquarters: River North, Chicago; Bioscience + Farm Operations: Longmont, CO.  Chicago-based candidates preferred, but NOT required. Post-pandemic, occasional travel will be required for remote employees. 

[Click here to read more about our origin story, or listen to it here]

Summary

As a rapid-growth startup with ambitious acquisition goals, Equilibria’s ECommerce Marketing team is responsible for acquiring, retaining and nurturing a community of women to best support Equilibria’s mission + vision of bringing balance to the lives of as many women as possible through premium CBD and personalized dosage support/education. 

The Performance Marketing Manager reports directly to the Director of ECommerce Marketing and will be responsible for executing a strategy to create an optimal and efficient mix of online marketing revenue-driving investments via paid, affiliate and SEO channels.

Responsibilities

A successful Performance Marketing Manager will: 

• Establish the strategy, plan, implement, analyze and optimize all online performance marketing activities around paid media, paid social, paid search, affiliate and SEO channels. 
• Drive revenue, achieve targeted customer acquisition cost and achieve positive OKR deliverables
• Work with Product and Finance to determine monthly, quarterly and annual revenue forecasts and budgets
• Track and evaluate OKRs of all responsible marketing channels (paid, affiliate, SEO) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
• Manage the day-to-day performance marketing activities across multiple partners and platforms including but not limited to analysis, campaign optimization, a/b testing, creative brief preparation & reporting.
• Manage our affiliate agency to recruit new affiliates, negotiate commissions, build relationships, increase engagement and plan media placements, ensuring the correct and timely delivery of campaign materials.
• Serve as the acquisition lead for promo development. Update the content & promo calendar and executions in close cooperation with cross-functional teams. Manage the execution of these campaigns. Measure results and ROI of these campaigns. 
• Collaborate on email campaign and retention strategies & tactics with greater marketing organization. 
• Work with your Ecommerce and Product counterparts to create a seamless customer journey from point of acquisition to conversion to deliver the ideal customer experience. 
• Manage our SEO agency to define site optimization and keyword-rich content strategy for increased organic visibility
• Partner with stakeholders in other departments to ensure cross-functional concerns are taken into account in planning and prioritization

Qualifications

• Significant prior experience:
  • - In an eCommerce environment targeting DTC
  • - Online channel strategy beyond organic social
  • - SEO strategy and site optimization structure
  • - Paid media implementation including programmatic
  • - Managing or working with affiliate programs
  • - 5+ years of experience in performance-based marketing
• Ability to effectively manage 3rd party external agencies
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
• Detail-oriented, with excellent analytical, technical, and problem-solving skills
• Strong interpersonal skills, including the ability to work effectively and manage expectations across all organizational roles
• Experience “managing up,” with strongly held opinions and recommendations
• Entrepreneurial mindset is a huge plus.
• A high tolerance for the uncertainty and nimble pivoting of a startup environment; seeing opportunity in change.

Equilibria strives for a diverse workplace. Candidates are evaluated without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.