Senior Manager, Product Marketing at NielsenIQ
ABOUT THIS JOB
As a Senior Manager within Product Marketing, you will work closely with the Director of Product Marketing, product leadership, sales, finance, corporate marketing, creative, communications and training/deployment to drive the go-to-market strategies for products in our Nielsen Connect business.
This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging and supporting the development of impactful content and marketing plans. This is a highly visible role within a global matrixed organization. You will have the opportunity to influence various stakeholders and bring to market Nielsen’s major product initiatives across multiple countries.
Develop a deep understanding of customer needs and challenges for both current and new products we bring to market, and, if applicable, how that varies per market
Collect information about each market to help product leadership understand the specific needs of each market
Collaborate with product and sales teams to identify the go-to-market strategy for the product
Help create product positioning and a narrative that resonates with our buyers based on buyer needs and each market's competitive environment
Develop sales collateral to support the go-to-market strategy
Analyze in-market performance data to identify areas of opportunity to increase adoption of our products
Regularly revisit customer needs to inform product refinements and feedback
Track and measure the effectiveness and impact of all marketing activities
Support product launch plans with stakeholders from product and sales teams.
Lead sales enablement and internal training to ensure involved teams can effectively sell and support the product.
A LITTLE BIT ABOUT YOU
You are self motivated, willing to work in a fast-paced environment and looking to join a small, but mighty global team. You have great teaming skills and are able to cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks.
5+ years of experience in B2B Product Marketing, Product Management, or Marketing
Impeccable writing skills and storytelling, with the ability to simplify complex information
Strong Leadership, communication and influencing skills
Ability to work collaboratively across many teams to achieve a common goal
Experience working with and launching SaaS products (preferred)
Understanding of FMCG industry and FMCG market research (preferred)
Salesforce.com/Pardot experience (bonus)
ABOUT NIELSEN We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.