Senior Manager, Product Marketing

| Chicago

About The Role

We are looking for an energetic, unstoppable Senior Product Marketing Manager to lead our Product Marketing team! Reporting into EVP of Marketing, the Senior Product Marketing Manager will be responsible for overseeing how Yello brings new products and features to market. As the leader of the product marketing team, you will be responsible for communicating the features and benefits of our products through compelling storytelling and ensuring Product Marketing team members grow and flourish with the overall organization. 

You will be expected to be an evangelist for Yello’s product set and its benefits. You will be at the center of the organization - partnering with many teams, but working most closely with leadership on Product, Sales, and Marketing.  In partnership with key stakeholders, you will establish positioning and messaging, build product launch strategies, run and analyze product releases, oversee sales enablement content, and increase customer engagement through ongoing marketing programs.

Our ideal candidate will have industry expertise in HR Technology or experience working with SaaS companies. An attention to detail and an eye for quality, along with the ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems will be critical. Tracking performance and using data to prove what’s working and what isn’t will drive success.

How You'll Make An Impact

  • Lead a team of Product Marketing and Enablement professionals.
  • Oversee the creation of sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
  • Manage marketing programs (e.g. product videos, website copy, customer case studies) that articulate the benefits and use cases of our products to drive qualified leads and engage customers.
  • Perform competitive analyses to understand our competitor's positioning and messaging, as well as perceived strengths and weaknesses, and create effective positioning and messaging materials to improve Yello’s competitive advantage and differentiate us in the market. 
  • Speak and present both internally and externally to promote the story of our product - to industry analysts, customers, and prospects.
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits
  • Manage technical RFI/RFP inventories to provide deeper insight into the product when requested.

What We're Looking For

  • 5-7 years experience of product marketing experience with a proven track record of positioning, planning, supporting and executing successful product launches.
  • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with Sales, Marketing and Product Management is especially important.
  • Excellent managerial and project management skills.
  • Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity.
  • HR Tech industry experience is preferred, but not required.
  • Experience in SAAS based software a plus.
  • Bachelor’s degree in Marketing, Business or related field or equivalent professional experience.
  • Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges.
  • Strong written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.

Additional Information

We are the trailblazers in our space and we continually strive to learn and grow, but there is always time to celebrate a colleague's birthday or a recent success. We dress casually, have one of the best views in the city and the whole team sports Apple laptops. Our CEO Jason Weingarten and President Dan Bartfield always have their office doors open. And with opportunities for professional advancement, medical, dental and vision insurance, and a 401K match – Yello has you covered.

  • Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
  • Candidates local to Chicago are preferred.
  • You must be authorized to work in the United States.
  • Must be able to sit or stand for continuous periods of time
  • This role frequently communicates/interacts with individuals, must have strong written and oral communication skills
  • Yello reserves the right to assign or reassign the responsibilities and requirements to this job at any time
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • FigmaDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen


We're located in the Loop, a block from the Art Institute and Millennium Park. Our office offers panoramic 360 degree views of Chicago.

What are Yello Perks + Benefits

Yello Benefits Overview

We've got you covered!

Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Yello has a number of committees and groups including the Flair committee as well as [email protected] and [email protected] (to name a few)
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Company sponsored short-term disability insurance covers 100% of annual salary for up to 13 weeks.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Company sponsored life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Yello provides employees with a 401(k) matching plan managed by John Hancock. We match 3% of contributions with a 4-year vesting schedule.
Company Equity
Yello offers equity to employees at their 1 year anniversary.
Performance Bonus
Yello's performance bonus is an annual bonus of up to 10% of an employee's base salary. Payout is based on company and individual performance.
Match charitable contributions
While we don't match yet, we value giving back to causes that create a positive social impact. Through Percent Pledge, we help employees seamlessly give monthly to their favorite causes
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Yello offers employees professional development opportunities like the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Yello hosts lunch and learn meetings twice per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
Yello has a 'Learning Day' every 2 weeks on Friday to allow employees to set aside half a day for learning of any kind.

Additional Perks + Benefits

Yello sponsors office sports leagues and offers discounted memberships to Chicago Athletic Clubs. • Yello is dedicated to supporting career progression through professional development opportunities, mentorship and continued education • Yello offers the benefit of a student loan repayment plan and a 529 plan through BenefitEd with an annual company match to help you or your family continue your financial health. Yello offers healthy catered lunches each week and 2 fully stocked kitchens with fresh fruit and snacks to keep you nourished.

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