Senior Marketing Analyst, Social & Display

| Chicago

Description

 

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The customer acquisition team is looking for a Social and Display Advertising Analyst to report to the Digital Marketing Manager. In this role, you will work closely with the rest of the digital marketing team, our optimization team and our external agency partners in order to increase the size and profitability of our social and display campaigns.

Responsibilities:

  • Work with Digital Marketing Manager to maintain and grow existing advertising accounts, driving scale and profitability by optimizing the following:
  • Manage and optimize audience structure – Harness our customer data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments.  
  • Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - Single image, carosuel, video, interactive flash ads, etc.
  • Analyze performance data across entire funnel – from ad impression to sale – and identify potential areas for optimization or testing.
  • Bid accounts to maintain target margin thresholds by leveraging ROAS data and various spend reporting dimensions.
  • Stay abreast of social and display advertising landscape – research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test.

Qualifications:

    • Bachelors or Masters degree preferred
    • Minimum 3+ years of work experience in social/display advertising, ideally in a performance-marketing environment.
    • Experience working with Facebook Ads, Yahoo Gemini, Google Display Network, Taboola, Outbrain is preferred. Twitter, Youtube, and experience with other programmatic or direct display buys a strong plus.
    • Advanced to expert level in Excel a must. In this role you’ll continuously use data to inform optimization and growth opportunities.
    • Experience with Google Analytics, Tag Manager, Optimize a plus.
    • MySQL/SQL Server knowledge preferred.
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    Technology we use

    • Engineering
      • JavaLanguages
      • JavascriptLanguages

    Location

    214 W. Huron Street , Chicago, IL 60654

    What are GoHealth Perks + Benefits

    Culture
    Volunteer in local community
    Friends outside of work
    Eat lunch together
    Daily stand up
    Open door policy
    Team owned deliverables
    Team based strategic planning
    Group brainstorming sessions
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Wellness Programs
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Performance Bonus
    Child Care & Parental Leave Benefits
    Flexible Work Schedule
    Family Medical Leave
    Company sponsored family events
    Acme co. sponsors family oriented events Semi-annually.
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Generous PTO
    Paid Volunteer Time
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Company Outings
    Game Room
    Stocked Kitchen
    Happy Hours
    Fitness Subsidies
    Professional Development Benefits
    Diversity Program
    Lunch and learns
    Acme Co. hosts lunch and learn meetings once per quarter.
    Cross functional training encouraged
    Promote from within
    Mentorship program
    Our mentorship program includes Career mentoring.
    Customized development tracks

    Additional Perks + Benefits

    Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
    Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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