About eSpark

At eSpark Learning, we build next generation curriculum and tools that help students succeed in school and in life. Using teacher insight and empirical data, we curate the best content resources to create amazing, differentiated learning experiences for each student. As a company we believe in innovation and efficacy and deliver validated, meaningful achievement results to students from all backgrounds.

About Marketing at eSpark

We are looking for a talented marketer to join our team at a time when eSpark’s product growth is at an all-time high. With a newly developed opportunity for teachers to try our differentiated learning platform for free, tens of thousands of teachers are signing up to use eSpark this school year. As a Senior Marketing Associate, you will support the entire customer journey from lead acquisition to user engagement to school monetization in order to accelerate our growth. While you will contribute to omni-channel marketing efforts, you’ll be expected to leverage strong written and creative skills and take the lead on copywriting and email marketing campaigns. In everything you do, a data-driven approach will be taken to inform, measure, and improve your work in order to reach more teachers and students nationwide.

Key Responsibilities as a Senior Marketing Associate

• Support all stages of the lead funnel by running creative, targeted email campaigns to segmented audiences. Design and monitor A/B tests to continuously iterate and improve efforts to maximize results from this channel.
• Write website and landing page copy, thought leadership content, and informational resources that are consistent with our brand voice, style, and tone. 
• Support sales teams and go-to-market enablement by researching and creating competitor and market analyses, product marketing collateral, and contribute to messaging and positioning strategy for marketing efforts and the company at large.
• Collaborate cross-functionally to experiment and implement new methods of improving user acquisition, activation, retention, and monetization to grow our customer base of schools.
• Leverage marketing automation and analytics tools to drive and measure the impact of all marketing channel efforts.

Qualifications

• A Bachelor’s degree from a competitive university with a high GPA
• 2-3 years experience working in marketing or related function
• Excellent attention to detail, organization, and communication skills
• You have the ability to thrive in a fast-paced, informal environment where change is the norm and expectations are high
• A strong desire to use your skills to change the world