Senior Marketing Data Analyst at Avant
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Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk to anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
We are looking for a highly energetic Marketing Analytics Associate to join our Marketing Team as we grow Avant’s digital banking business, loan, credit card, and more. The right candidate possesses a passion for driving Marketing initiatives using analytical techniques and thrive in the complex environment of experimentation design, marketing optimization, and ROI. This position will report to the Head of Marketing Analytics and work with cross-functional teams consisting of Product, Risk, Operations, and Compliance. Do you want to help a rapidly ascending FinTech company drive its next phase of growth? If so, Avant is looking for you.
What you do at Avant:
- Own and drive strategic analytical projects and insights to influence and support Avant’s Marketing initiatives
- Perform in-depth Marketing funnel analysis to drive insights on attribution, causation, and incremental lift
- Choose accurate metrics for tracking, measuring, optimizing, and improving marketing campaigns across traditional and digital channels.
- Drive standardization for data collection procedures to generate information that is relevant for building analytic systems
- Develop reports and provide insights behind the data to help marketers be effective.
- Collaborate with stakeholders to define and operationalize KPIs for short- and long-term measurements that align with company financial goals and marketing strategy.
- Implement and analyze A/B or Multivariate Tests to provide measurable insights to the marketing team on the test data.
- Present findings to senior management to drive business and marketing decisions.
Why you are a fit for Avant:
- Bachelor’s or Master’s degree in a field that requires quantitative analysis
- Advanced SQL, Python or R
- Proficiency with Excel or a similar analytical tool (exposure to Looker, Tableau, PowerBi or similar tools is a plus)
- Work experience in Marketing Analytics function
- Demonstrative management or leadership experience
- Experience with Marketing “tech stack” including (not limited to) Google Analytics, Tealium, Heap, Responsys are a huge plus
- Understanding of data architecture and how to structure customer and campaign data
- Ability to think strategically to understand key stakeholder requests and advocate for data-driven solutions.
- An inquisitive, logical mindset with an attention to details- they matter!
- Ability to break down complex issues into manageable pieces
- Strong written and oral communication skills with both technical and non-technical audiences
- Thrives in a fast paced and dynamic environment
Why Avant is a fit for you:
At Avant, we believe our values make a difference:
-We value, support, and help each other grow
-We are committed to active inclusion and diversity
-We are transparent and believe the best idea wins
-We succeed when our customers succeed
-We get sh!t done… responsibly
-And we keep it fun!
We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.
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