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Senior Marketing Manager, Digital Journeys, Adoption and Customer Growth

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

We are seeking a Senior Product Marketing Manager focused on deployment, adoption and customer growth. The ideal candidate should have experience with developing post-purchase content, strategy and digital journeys designed to motivate and support our customers in their product activation, deployment and usage activities. The goal – help customers adopt and get to value faster. This role will be a bit more technical than marketing, so a strong technical background will be in focus for all candidates.

The senior product marketing manager is an action-oriented contributor, building unique and compelling highly technical content to help us execute ServiceNow’s vision as the Platform of Platforms. We are looking for a candidate who has ServiceNow delivery expertise or deep know-how on how to deploy and use ServiceNow products.

A self-started, you must be able to thrive in a fast-paced team environment -- as an individual contributor as well as a cross-functional leader -- working to influence other marketing, product and technical professionals to deliver the right content and activities to our customers at the right time.

What you get to do in this role:

· Contribute to a world-class product marketing function by delivering technical deployment and adoption content for ServiceNow solutions.

· Partner with product management, product line sales, solution consulting, and product marketing to achieve a shared understanding of how to deploy and use products within a specific solutions/architecture framework. This includes strategically designing the right post-purchase journey for a product/solution based on persona, post-purchase stage and data available of the customer.

· Define and execute post-purchase technical product marketing deliverables including but not limited to technical activation and usage collateral, videos, demos, sales enablement trainings, presentations, sales tools, marketing events and campaigns

· Develop cool and compelling killer content, including short videos, web content, and field / partner enablement programs, all aligned to the core value proposition and messaging for a particular ServiceNow solution in post-purchase. These resources will be used as part of the post-purchase digital journey.

· Support technical product marketing programs and administer the cross-functional implementation of the plan such that sales teams, field marketing and partner organizations are properly informed about all technical and thought leadership content

· Present technical activation and adoption content to internal and external audiences, including ServiceNow’s Knowledge Conference and industry tradeshows

· Engage customers, partners and analysts in online communities and social media, leveraging your technical marketing and thought leadership content

Qualifications

In order to be successful in this role, we are looking for a candidate who has:

· 12+ years of experience in technical product marketing, sales engineering, product management, solution consulting or solution architecture delivering complex software solutions to market.

· Hands-on ServiceNow deployment or delivery experience

· Proven technical and marketing skills, including the ability to customize solutions, design journeys, facilitate product demonstrations and effectively communicate ServiceNow value propositions and key differentiators

· Ability to quickly understand new technology through instruction and self-training

· Strong people development skills, including coaching and mentoring for technical roles

· Ideal, but not required - Fluency in emerging technologies, including AI, predictive intelligence, and NLU

· Strong technical experience across solutions and industry vertices.

· Very strong written and oral communication skills, excellent storyteller and narrative creator

· Exceptional people skills to interact with executives, colleagues, cross-functional teams, partners, and customers

· Strong written and verbal communication skills

· Bachelor’s degree or equivalent experience

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

176 N Racine Ave, Chicago, IL 60607

An Insider's view of ServiceNow

What’s the vibe like in the office?

The culture at this company is to take people's uniqueness, their superpowers — who they are at their core — and figure out how to raise them up for their benefit and the company's benefit.

Christine

Vice President of AMS Solution Consulting

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

Alexander

Diversity and Inclusion Analyst

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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