Senior Marketing Manager

| Chicago

PowerReviews provides an omni channel shopper experience and insights solution which captures, influences and amplifies the voice of the shopper throughout the shopping journey to drive traffic, sales, and actionable insights. PowerReviews customers consist of over 1,000 of the most trusted brands worldwide.

PowerReviews is looking for a dynamic Sr. Marketing Manager who will develop strategies, execute and measure campaigns and programs to drive demand and lead qualification.

As the Sr. Marketing Manager, will work closely with cross-functional marketing teams and sales development to understand the market, key targets and personas as well as be responsible for identifying opportunities for market penetration, new business and cross-sell through analysis and segmentation of the data. The Sr. Marketing Manager will play a key role in developing and executing marketing operations strategies and tactics related to new business as well as customer relationship management through marketing system automation. This position will report directly to the Director, Demand Generation.

The Sr. Marketing Manager will be responsible for: 

  • Responsible for all key operational marketing activities 
  • Serve as the in-house expert on the best practices and the most efficient methods to set up, launch and report on marketing campaigns throughout key lifecycle stages. 
  • Serve as an internal consultant helping evolve key marketing operational mechanics such as landing page creation, tag implementation, conversion tracking, attribution , and key KPI tracking.
  • Using Marketo, ownership of execution of demand generation campaign, programs and event programs and on-going measurement with a focus on performance optimization and best practice adherence.
  • Ensure Monitor and update inbound leads within Marketo and Salesforce.
  • Build and maintain necessary reports and dashboards to provide visibility into marketing campaign results and measure campaign efficiency; including channel metrics, opportunity stages, pipeline contribution, and ROI.
  • Provide ongoing assessment of our key marketing platforms (Marketo, Wordpress, and Salesforce) and ensure they are set up and optimized 
  • Maintain the performance and health of the database 
  • Create/maintain operational documentation including the mapping of workflows and procedures.
  • Provide support for key events such as trade shows, workshops, and webinars

The Sr. Marketing Manager will have: 

  • 4-5 years in a marketing operations/demand generation or similar role
  • 4-5 years hands-on experience administering Marketo; Marketo certification a plus
  • Proficient in managing marketing funnels/analytics and pipeline measurement within Salesforce 
  • Experience doing due diligence on legacy Marketo instance and planning and executing account restructuring a plus
  • Experience managing data accuracy, including updating, de-duplication, importing and exporting records, and ongoing maintenance
  • Expertise in marketing operations, but also familiarity with front end digital marketing campaign setup, launch, tracking, and optimization
  • Google Paid Search experience is a plus. 
  • Familiarity with lead form development and testing
  • Familiarity with Wordpress a plus
  • Familiarity with Google Analytics and developing non-obvious insights from existing campaigns
  • Experience supporting corporate events and trade shows.
  • Ability to travel (including overnights) to trade shows, conferences, dinners, and events.


PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My favorite part about being on the Technical Support team at PowerReviews is receiving really difficult issues and finding creatives way to solve the problem. It helps keeps things interesting and no days are ever the same.

Chris

Technical Support Engineer

How has your career grown since starting at the company?

Since starting at PowerReviews, I've had the opportunity to work with individual clients to now serving as the VP of Customer Success. Here I’m able to do what I love while also growing in my career.

Jessica

VP, Client Success

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.

Rachel

Director, Product Management

What are PowerReviews Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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