Discover
We power a network that helps people achieve a brighter financial future.
Riverwoods, IL
Hybrid

Senior Principal Marketing Programs

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Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description  

The Acquisition Marketing department is the growth engine of the company, focusing on acquiring new Cardmembers, delivering award-winning customer experience and driving innovation. The Direct Mail team drives about 25% of new account growth annually and is a strategic focus area for the company. The candidate will play a leading role in our ongoing efforts to innovate within the pre-approved and invitation to apply direct mail channels for Cash, Student, Miles and Small Business products. We are looking for a customer focused, data-driven marketer who can optimize targeting, prospect segmentation, contact strategy and cross channel integration as well as lead strategic initiatives. The person needs to be analytically inclined to develop channel strategy leading to profitable, cost efficient account growth. A successful candidate will exhibit an eagerness to learn, a positive attitude, and a passion for creating integrated customer experiences.

Responsible for the development and enhancement of products. Develops and directs product features, strategies, and marketing plans to drive business growth. Conducts market trend reviews and studies competitor activities to identify opportunities. Initiates product ideas, features, and benefits.

Responsibilities

  • Partner with Analytics and Modeling teams to refine targeting, explore new data sources, and improve response models.
  • Optimize Acquisition account growth through cross-channel integration and contact strategy evolution including retargeting.
  • Manages budgets and financial forecasts.
  • Analyzes competitive strategies to maintain market share.
  • Develops products to address unmet needs of customer segments. Validates products through research, analysis, and financial diligence to ensure profitability and growth potential.
  • Creates roadmaps for products and processes. Designs products to create distinction and competitive advantage.
  • Coordinates cross-functional teams to launch and implement marketing initiatives and new partnerships.
  • Prepares and tracks financial performance and develops performance metrics.

Minimum Qualifications

At a minimum, here’s what we need from you:

  • Bachelor's Degree in Business Management, Marketing, or related field
  • 8+ years of experience in Management, Sales, Marketing, Business Development, Analytics or related field, including people management
  • In lieu of a degree, 10+ years of experience in Management, Sales, Marketing, Business Development, Analytics, Relationship Management or related field, including people management

Preferred Qualifications

If we had our say, we’d also look for:

  • Master's Degree in Business Management, Marketing, or related field
  • 10+ years of experience in Management, Sales, Marketing, Business Development, Analytics or related field, including people management

#LI-JM1

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

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What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture
Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental insurance
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision insurance
Discover offers two vision plan options — Standard and Premier through VSP.
Health insurance
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Mental health benefits
Financial & Retirement
401(K)
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee stock purchase plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid volunteer time
Paid holidays
Discover provides 7 paid holidays.
Paid sick days
Office Perks
Commuter benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company-sponsored outings
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Discover has fitness centers and Weight Watchers® programs at all five major locations.
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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