Senior Product Marketing Manager, Customer Value Acceleration at ServiceNow
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.Job Description
Develop compelling narratives, communicate value, and increase go-to-market effectiveness for ServiceNow’s customer success portfolio and services offerings
Drive messaging, value proposition and differentiated content to support ServiceNow’s Now Value methodology and new customer success offerings
Play an integral role in the launch of a new ServiceNow customer success solution and help to define a new category of B2B customer success experience
Engage with stakeholders on positioning to create a unified ServiceNow customer value story and integrate it into our overall go-to-market motions
Collaborate with core product management teams to ensure that customer success is aligned and featured, launched, and communicated effectively
Partner with services product management, product marketing, campaign marketing, field enablement and customer success stakeholders to design the right marketing collateral to drive adoption and value realization
Collaborate with sales enablement teams to ensure that content, tools, and other customer success product marketing assets are effectively deployed to, and used by, the field
Partner with campaign marketing and regional marketing teams on lead generation initiatives to showcase the value of ServiceNow’s comprehensive capabilities and offerings
Work with PR & AR teams on awareness, analyst validation and thought leadership to establish ServiceNow as a market leader in customer success and experience
Support strategic customer & internal events (e.g. customer/partner conferences, sales meetings) with presentations/sessions/training as needed
BA/BS required or relevant work exp in lieu of degree
12+ years of marketing experience with a mix of marketing and/or customer experience strategy
10+ years of experience in a Customer success GTM / product marketing function within B2B SaaS company, ideally focused on customer success products and services capabilities
8+ years in relevant expertise in developing a cohesive, comprehensive, intuitive customer journey, spanning SMB customers to large global Enterprises. Experience creating and articulating consistent, impactful Success engagement points across a complex multi-product customer journey
8+ years of deep understanding of Customer Success and adoption marketing concepts and capabilities
Strong ability to articulate end-to-end customer vision, strategy, and plans to a variety of internal & external audiences
Excellent written and verbal communication skills, and experience in content creation, collateral and marketing assets specific to customer value & success
Proven track record creating customer-facing resources, with the ability to digest and articulate complex concepts for mass consumption via engaging content
Proven ability to understand and simplify complex, technical topics for non-technical audiences
Experience using various internal and externally focused adoption marketing, campaign, and sales enablement tools
Experience working with multiple digital / third-party agencies to drive programs and projects
Demonstrated expertise leading cross functional, large-scale strategic marketing programs or global initiatives, working in highly matrixed regional / global teams
Proven experience in implementing actionable metrics and measurement frameworks to quantifiably assess marketing program and content / asset performance, contribution to business & customer outcomes, and engagement relative to the customer journey
Highly collaborative, creative, goal-oriented, self-starter and team-centric
Superior interpersonal skills, and effective relationship-building talent
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.